Earning the Salesforce Certified Administrator credential is often the first step in launching or advancing a successful career in the Salesforce ecosystem. Whether you are a complete beginner or someone already working in a Salesforce environment, this certification validates your ability to configure Salesforce, manage users, and ensure the platform is being used efficiently and securely.
But this is not just about passing a test, it’s about understanding how Salesforce empowers businesses to manage relationships, streamline workflows, and drive customer satisfaction. As companies increasingly adopt CRM platforms to enhance productivity and decision-making, certified Salesforce Administrators are in high demand across various industries.
In this guide, we will walk you through a focused strategy to prepare for the exam, from understanding the exam structure and core topics, to using the right study resources, to expert tips for exam preparation. Whether you are aiming to boost your resume or transition into a new role, you are in the right place to start your Salesforce journey.
Salesforce Administrator (ADM-201) Exam
The Salesforce Certified Administrator Exam is one of the most popular and accessible entry points into the world of Salesforce. As organizations across industries adopt Salesforce to manage their sales, service, and marketing operations, the demand for skilled administrators continues to grow. Whether you are starting a new career in tech or looking to formalize your existing knowledge, this certification can open many doors.
The Admin certification proves that you understand Salesforce core features, can manage users, customize the platform, and help teams work more efficiently. Best of all, it does not require a technical background or coding knowledge—just a clear study plan, consistent practice, and hands-on exploration of the platform.
In this guide, you will learn everything you need to know about the exam format, topics covered, top study strategies, and the best resources to help you pass the Salesforce Certified Administrator exam confidently.
Who should take the Exam?
The Salesforce Certified Administrator exam is designed for individuals who want to build their career around managing and configuring Salesforce. It is a perfect starting point for anyone interested in CRM systems, business process optimization, and cloud technology—without needing a background in programming.
You should consider taking this certification if you are:
- A newcomer to Salesforce who wants to break into the ecosystem
- A sales or support team member who frequently uses Salesforce and wants to move into a more technical role
- A business analyst or operations professional who wants to improve process automation using Salesforce tools
- An IT professional or system admin looking to expand into cloud platforms
- A career switcher from a non-tech background, such as education, finance, or customer service
This exam is also valuable for professionals working in organizations that already use Salesforce. It allows you to take ownership of system configuration, user setup, and business workflows—making you a critical part of your company’s success.
Exam Details
Here is the exam overview –
| Exam Feature | Details |
|---|---|
| Certification Name | Salesforce Certified Administrator |
| Exam Code | ADM-201 |
| Question Format | Multiple-choice and multiple-select (no hands-on or lab questions) |
| Number of Questions | 60 scored questions + 5 unscored (for research purposes) |
| Time Allotted | 105 minutes |
| Passing Score | 65% |
| Exam Cost | $200 USD (plus applicable taxes) |
| Retake Fee | $100 USD |
| Delivery Method | Online (proctored) or Onsite at Pearson VUE test centers |
| Recommended Experience | 6+ months of hands-on experience with Salesforce |
| Languages Available | English, Japanese, Spanish, German, and others |
| Prerequisites | None officially, but familiarity with Salesforce fundamentals is advised |
Key Domains Covered in the Exam
The Salesforce Certified Administrator exam is divided into multiple knowledge areas, each testing your understanding of how different features and functionalities work within the platform. These domains cover everything from setting up users and managing data, to building reports and automating business processes. Understanding these domains—and the weight each carries—will help you focus your study time effectively.
Configuration and Setup: 20%
- Describe the information found in the company settings (for example: company settings fiscal year, business hours, currency management, default settings).
- Distinguish and understand the administration of declarative configuration of the User Interface. (for example: UI settings, app menu, list views, global actions, Lightning App Builder).
- Given a scenario, demonstrate the proper setup and maintenance of users.
- Explain the various organization Security Controls. (for example: Setup Audit Trail, Login Hours, Session Settings)
- Given a user request scenario, apply the appropriate security controls based on the features and capabilities of the Salesforce sharing model. (for example: public groups, org wide default, sharing: roles, subordinates, hierarchy, report and dashboard folders)
- Given a scenario, determine the appropriate use of a custom profile or permission set using the various profile settings and permissions.
Object Manager and Lightning App Builder: 20%
- Describe the standard object architecture and relationship model. (for example: standard object, parent/child, master detail/lookup/junction relationships, and record types.)
- Explain how to create, delete, and customize fields and page layouts on standard and custom objects, and know the implications of deleting fields.
- Given a scenario, determine how to create and assign page layouts, record types and business processes for custom and standard objects.
Sales and Marketing Applications: 12%
- Given a scenario, identify the capabilities and implications of the sales process. (for example: sales process, opportunity, path, and forecast impact.)
- Given a scenario, apply the appropriate sales productivity features using opportunity tools. (for example: dashboards, lead scoring, Einstein opportunity scoring, and home page assistant.)
- Describe the capabilities of lead automation tools and campaign management. (for example: leads, lead convert, lead assignment rules, campaign and campaign members.)
Service and Support Applications: 11%
- Describe the capabilities of case management. (for example: case, case assignment rules, and queues.)
- Given a scenario, identify how to automate case management. (for example: support process, case auto-response rules, and case escalation.)
Productivity and Collaboration: 7%
- Describe the capabilities of activity management.
- Describe the features of Chatter.
- Describe the capabilities of Salesforce Mobile App.
- Identify use cases for AppExchange applications.
Data and Analytics Management: 14%
- Describe the considerations when importing, updating, transferring, mass deleting, exporting and backing up data.
- Describe the capabilities and implications of data validation tools.
- Describe the options available when creating or customizing a report or report type.
- Describe the impact of the sharing model on reports.
- Describe the options available when creating and modifying dashboards (e.g., dashboard components, data sources, chart types, Subscribing, running user).
Workflow/Process Automation: 16%
- Given a scenario, identify the appropriate automation solution based on the capabilities of the tool.
- Describe capabilities and use cases for Flow.
- Describe capabilities and use cases for the approval process.
You can find more documentations by searching with the name of the module on the Official site of Trailhead.
Salesforce Administrator Exam Preparation Guide
Preparing for the Salesforce Certified Administrator exam can feel overwhelming at first, especially if you are new to the ecosystem. However, with a clear strategy and consistent effort, the process becomes manageable and even enjoyable. Here is a detailed, step-by-step study plan to guide your preparation from start to finish.
Step 1: Begin with the Official Exam Guide
Start by downloading the Salesforce Certified Administrator Exam Guide from the official Salesforce website. This guide outlines the topics, domain weightings, and skills you need to master. Read it carefully and use it as a checklist throughout your study journey. Knowing which areas carry more weight, like standard/custom objects and automation, will help you prioritize.
Step 2: Set Up Your Study Timeline
Give yourself 4 to 8 weeks to prepare, depending on your familiarity with Salesforce. Break the syllabus into weekly goals, assigning 1 or 2 domains per week. For example, you might spend one week on Security and Access and another on Reports and Dashboards. Having a schedule keeps you accountable and prevents burnout.
Step 3: Sign Up for a Free Salesforce Developer Org
Practical experience is just as important as theory. Visit developer.salesforce.com to create a free Developer Edition account. This gives you full access to a live Salesforce environment where you can apply what you learn—like creating users, configuring objects, building reports, and automating workflows.
Step 4: Follow the Trailhead Admin Trailmix
Trailhead is Salesforce’s own learning platform and should be your core resource. Start with the “Prepare for Your Salesforce Administrator Credential” trailmix. This curated learning path covers all exam domains through interactive modules and hands-on challenges. As you complete each unit, you will earn badges and gain practical experience.
Step 5: Study One Domain at a Time
Do not try to learn everything at once. Focus on one domain per study session. Begin with foundational topics like Organizational Setup and User Setup before moving into heavier areas like Security, Reports, and Automation. For each domain:
- Read the Trailhead modules
- Practice in your Developer Org
- Take notes and create flashcards
- Test yourself with mini-quizzes
Step 6: Reinforce Learning with Flashcards and Cheatsheets
Use tools like Quizlet, Anki, or even a physical notebook to create flashcards. Write down field types, permission settings, record types, automation tools, and common use cases. Regular review helps reinforce concepts and improves recall for exam day.
Step 7: Use Practice Exams to Check Progress
After completing all domains, take full-length mock exams to assess your readiness. Platforms like Focus on Force offer accurate practice tests aligned with the actual exam structure. Analyze your results to identify weak areas and review them before moving forward.
Step 8: Join Online Study Communities
Engaging with others who are also preparing for the exam can be incredibly helpful. Join forums like the Trailblazer Community, Reddit’s r/Salesforce, or Discord study groups. These communities offer advice, clarification, peer motivation, and insights from those who have already passed the exam.
Step 9: Revisit High-Weight Domains
As the exam approaches, spend extra time on domains that carry higher weight in scoring—such as Standard and Custom Objects, Workflow/Process Automation, and Reports and Dashboards. These areas are often more complex but also more rewarding once mastered.
Step 10: Review and Register
In the final week, avoid learning new topics. Focus instead on reviewing notes, flashcards, and Trailhead summaries. Take one or two final practice exams to build confidence. Once you feel consistent in your scores, go ahead and register for your exam through Webassessor and choose your preferred testing method—online or in person.
This study plan is designed to help you build a strong understanding of both theoretical concepts and real-world applications. By following these steps, you will not only be prepared to pass the exam, but you will also be equipped to thrive as a Salesforce Certified Administrator.
Quick Summary: Study Plan for Salesforce Administrator Exam
| Step | What to Do | Purpose |
|---|---|---|
| 1 | Read the official exam guide | Understand domains, weightings, and focus areas |
| 2 | Set a study timeline (4–8 weeks) | Structure your learning across manageable time blocks |
| 3 | Create a Salesforce Developer Org | Gain hands-on experience in a real Salesforce environment |
| 4 | Follow Trailhead’s Admin Trailmix | Complete interactive modules and earn skill badges |
| 5 | Study one domain at a time | Deepen understanding without overwhelm |
| 6 | Make flashcards and review notes | Reinforce memory on topics like fields, automation, and permissions |
| 7 | Take mock exams (e.g., Focus on Force) | Assess readiness and improve exam strategy |
| 8 | Join forums (Trailblazer, Reddit, Discord) | Ask questions, learn from others, stay motivated |
| 9 | Revisit high-weight topics (e.g., Objects, Automation, Reports) | Maximize your score potential |
| 10 | Final review and register for the exam | Boost confidence and book your test date |
Salesforce Administrator Top Preparation Resources
Preparing for the Salesforce Certified Administrator exam is much easier when you have the right tools by your side. While Salesforce Trailhead is the foundation, combining it with practical environments, community support, and targeted study materials will significantly increase your chances of success. Here are the most effective resources to guide your preparation:
Salesforce Trailhead
This is the official learning platform provided by Salesforce. It offers interactive modules, hands-on challenges, and real-life scenarios. The “Prepare for Your Salesforce Administrator Credential” trailmix is tailored specifically for the exam. You can track your progress with badges as you complete each topic.
Salesforce Developer Org
To apply what you learn in real time, sign up for a free Salesforce Developer Edition. It gives you access to a fully functional Salesforce environment where you can create users, build workflows, generate reports, and test configurations—just like in a live company setting.
Certification Exam Guide
Start by downloading the official exam guide from Salesforce. This document outlines each domain, its percentage weight, and the topics you will be tested on. It helps you plan your study schedule and ensures you focus on the most important areas.
Skilr
A popular choice among test takers, Skilr offers in-depth study guides and practice exams designed to mirror the real exam. It breaks down complex topics in a simple format and helps you assess your readiness with domain-wise quizzes.
SalesforceBen and YouTube Channels
Websites like SalesforceBen.com provide helpful blog posts and exam tips. Similarly, many YouTube educators offer free visual explainers, walkthroughs of difficult topics, and certification strategies. These are great for quick revision or visual learners.
Flashcards and Digital Notes
Apps such as Quizlet or Anki are excellent for building your own flashcards. You can use these to revise important definitions, field types, sharing rules, or automation tools while on the go. Reviewing small bits of content daily can greatly improve recall.
Online Study Communities
Engage with fellow learners in the Salesforce Trailblazer Community, Reddit forums like r/Salesforce, or Discord-based study groups. These spaces allow you to ask questions, learn from others’ experiences, and stay motivated during your preparation.
Mock Exams
Once you have covered all the topics, test yourself with full-length mock exams. These help you build confidence, improve time management, and simulate the real testing experience. Use both official sample questions and trusted third-party tests to practice effectively.
Using a mix of these resources ensures that your preparation is not just about passing the exam, but also about building real-world knowledge that you will apply in a Salesforce administrator role.
Salesforce Administrator Salary Guide (2025)
Pursuing the Salesforce Certified Administrator credential can significantly boost your earning potential. As companies across industries increasingly rely on cloud-based CRM platforms, certified administrators are in high demand. Salaries vary by location, experience level, and company size—but the overall trend is upward.
Global Average Salaries
| Region | Entry-Level (0–2 years) | Mid-Level (3–5 years) | Experienced (5+ years) |
|---|---|---|---|
| United States 🇺🇸 | $65,000 – $85,000 USD | $85,000 – $110,000 USD | $110,000 – $130,000+ USD |
| United Kingdom 🇬🇧 | £30,000 – £45,000 | £45,000 – £65,000 | £65,000 – £80,000+ |
| Canada 🇨🇦 | $55,000 – $70,000 CAD | $70,000 – $90,000 CAD | $90,000 – $110,000+ CAD |
| Australia 🇦🇺 | $70,000 – $90,000 AUD | $90,000 – $120,000 AUD | $120,000 – $140,000+ AUD |
| India 🇮🇳 | ₹4 LPA – ₹7 LPA | ₹8 LPA – ₹12 LPA | ₹13 LPA – ₹18 LPA+ |
Freelance and Remote Roles
With growing demand for flexible talent, certified Salesforce Admins are also taking up remote jobs or freelance projects through platforms like Upwork, Toptal, and FlexJobs. Remote roles often pay 15% to 30% higher, especially if you work with international clients.
Key Factors That Influence Salary
- Experience & Certifications: More experience and higher-level certs like Advanced Administrator or Platform App Builder increase pay.
- Industry: Salesforce Admins in tech, finance, healthcare, and consulting firms tend to earn more.
- Location: Urban centers and tech hubs (like Bengaluru, Hyderabad, San Francisco, or London) offer higher compensation.
- Special Skills: Admins with knowledge of automation tools (Flow), reporting, and integrations are valued more.
Career Path After Certification
Getting certified as a Salesforce Administrator is often just the beginning of a rewarding career in the Salesforce ecosystem. Once you gain some experience and confidence, there are many directions you can explore based on your interests—whether you enjoy technical problem-solving, business strategy, analytics, or working with clients.
Popular Career Progression Options
- Advanced Salesforce Administrator
Build on your existing skills by earning the Advanced Administrator certification. You will deepen your understanding of automation, user management, complex security models, and advanced reporting. This role comes with greater responsibility and a higher salary bracket. - Salesforce Business Analyst
If you enjoy working between business and tech teams, this is a great fit. Business Analysts gather requirements, improve processes, and translate needs into Salesforce solutions. Certifications like Salesforce Business Analyst and experience with user stories and data flows are valuable here. - Salesforce Consultant
Consultants work with multiple clients to implement, customize, and optimize Salesforce environments. This role often includes travel or remote work and offers high earning potential. Many certified Admins move into consulting after 2–3 years of experience. - Salesforce Developer
Admins who are technically inclined can transition into development. Learning Apex (Salesforce’s programming language), SOQL, and Lightning Components opens up opportunities to become a Salesforce Developer, which is one of the highest-paid roles in the ecosystem. - Salesforce Architect (Long-Term Goal)
For those who want to reach the top of the Salesforce ladder, the Solution Architect or Technical Architect path offers leadership-level roles. These professionals design enterprise-scale solutions, lead implementation teams, and often earn six-figure salaries globally.
Certifications That Support Growth
- Platform App Builder (for custom app creation)
- Advanced Administrator (for deeper admin skills)
- Salesforce Business Analyst (for BA roles)
- Platform Developer I (to enter development)
- Sales Cloud / Service Cloud Consultant (for specialization)
Conclusion
The Salesforce Certified Administrator exam is more than just a credential—it is a gateway into one of the most dynamic and in-demand technology ecosystems in the world. Whether you are looking to start a new career, switch roles, or add value within your organization, this certification can set you apart.
Success in this exam comes from understanding both the theory and the practical side of Salesforce. Using resources like Trailhead, hands-on practice in a Developer Org, mock exams, and study communities can help you build not only the knowledge to pass the test but also the confidence to thrive as a certified Salesforce Admin.
Stay consistent, study one domain at a time, and remember that learning Salesforce is a journey. Once you clear this exam, new paths will open for advanced certifications, specializations, and real-world opportunities in cloud-based business solutions.
