Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Practice Exam
Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Practice Exam
Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Practice Exam
Adobe Campaign Classic Business Practitioner Professional (AD0-E329) is a certification exam designed for professionals who have a strong understanding of Adobe Campaign Classic and want to demonstrate their proficiency in using this tool to manage and execute marketing campaigns. This certification is aimed at validating the skills necessary to work with Adobe Campaign Classic to manage email marketing, segmentation, reporting, and workflows. The exam tests knowledge in campaign design, audience targeting, and personalization, ensuring that candidates can effectively leverage Adobe Campaign Classic to optimize marketing strategies, increase customer engagement, and deliver personalized experiences. Why is Adobe Campaign Classic Business Practitioner Professional (AD0-E329) important?
Validates expertise in using Adobe Campaign Classic for marketing campaign management.
Demonstrates proficiency in email marketing, audience segmentation, and personalization techniques.
Enhances the ability to implement and optimize marketing automation workflows.
Helps professionals understand reporting and analytics in Adobe Campaign Classic.
Improves skills in designing targeted, data-driven marketing strategies.
Increases efficiency in executing campaigns and measuring marketing performance.
Essential for professionals working with Adobe Campaign Classic in marketing roles.
Improves the ability to collaborate with teams and manage end-to-end campaign lifecycles.
Strengthens the credibility of marketing professionals in using enterprise-level marketing software.
Opens up career opportunities for advanced roles in marketing automation and campaign management.
Who should take the Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Exam?
Designing and executing email marketing campaigns in Adobe Campaign Classic.
Managing audience segmentation and targeting for personalized marketing.
Implementing automated workflows for campaign execution.
Utilizing Adobe Campaign Classic’s reporting and analytics features to measure campaign performance.
Creating data-driven marketing strategies and optimizing them for better results.
Understanding and using Adobe Campaign’s data integration capabilities.
Managing customer profiles and tracking campaign performance metrics.
Configuring and customizing Adobe Campaign Classic to fit marketing objectives.
Understanding best practices for email deliverability and A/B testing.
Using Adobe Campaign Classic for cross-channel marketing strategies.
Skills Evaluated
Candidates taking the certification exam on the Adobe Campaign Classic Business Practitioner Professional (AD0-E329) is evaluated for the following skills:
Designing and executing email marketing campaigns in Adobe Campaign Classic.
Managing audience segmentation and targeting for personalized marketing.
Implementing automated workflows for campaign execution.
Utilizing Adobe Campaign Classic’s reporting and analytics features to measure campaign performance.
Creating data-driven marketing strategies and optimizing them for better results.
Understanding and using Adobe Campaign’s data integration capabilities.
Managing customer profiles and tracking campaign performance metrics.
Configuring and customizing Adobe Campaign Classic to fit marketing objectives.
Understanding best practices for email deliverability and A/B testing.
Using Adobe Campaign Classic for cross-channel marketing strategies.
Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Certification Course Outline
The Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Certification covers the following topics -
Module 1. Build a Campaign
Digital Marketing concepts and objectives
Key tool features and structure, in relation to the interface
Sutable delivery template with subdomain to use given Business Requirements
Sutable delivery preparation or personalization requirements given Business Requirements
Sutable target audience among profiles and analyze the results of the expected outcomes
Suggest and implement valid campaign approval settings
Find scheduling based on campaign requirements
Identify where to locate delivery results or output
Error and warning types (delivery, campaign, and workflow level)
Module 2. Workflow management and platform capabilities
Determine which workflow activities should be selected, in a given scenario
Differentiate between campaign and technical workflows
Determine which workflow solution is optimal for continuous, waits, recurring, aborts situations, in a given scenario
Identify the new capabilities and features of Campaign V8 compared to previous versions
Module 3. Data operations
Modify columns within a view to test data/output
Need for the union, intersection, exclusion, and split workflow targeting activities
Suitable method to reconcile data, generate a complement, deduplicate, and import data
Identify which data enrichment rule should be used, in a given scenario
Determine how to segment an audience and store as a list and cells, in a given scenario
Determine the best method to export data to destinations by configuring them, in a given scenario
Module 4. Delivery configuration
Determine the correct delivery type, in a given scenario
Determine how to create templates, for given business requirements
Determine the correct delivery properties, for given business requirements
OOTB personalization options available for a delivery
Determine the appropriate typology rule, in a given scenario
The cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
Where/how to test delivery content and personalization
The various delivery states that occur during processing and apply actions
Module 5. Administration and reporting
Common OOTB reports and where to access them
Suitable OOTB report based on reporting requirements