Adobe Target Business Practitioner Professional (AD0-E408) Practice Exam
Adobe Target Business Practitioner Professional (AD0-E408) Practice Exam
Adobe Target Business Practitioner Professional (AD0-E408) Practice Exam
The Adobe Target Business Practitioner Professional (AD0-E408) certification validates a professional's ability to leverage Adobe Target for optimizing and personalizing customer experiences across digital channels. This certification assesses the candidate’s skills in using Adobe Target’s capabilities, such as A/B testing, multivariate testing, experience targeting, and personalization to drive data-informed decisions for enhanced user engagement and conversion rates. Why is Adobe Target Business Practitioner Professional (AD0-E408) important?
Demonstrates expertise in Adobe Target’s personalization and optimization tools.
Validates skills in setting up and running A/B and multivariate tests.
Enhances knowledge in data-driven decision-making for customer experience optimization.
Supports proficiency in using Adobe Target to increase conversion rates and engagement.
Recognized by companies prioritizing digital optimization and targeted marketing strategies.
Who should take the Adobe Target Business Practitioner Professional (AD0-E408) Exam?
Digital Marketing Specialist
Personalization Strategist
Optimization Specialist
Adobe Target Practitioner
Customer Experience Analyst
Marketing Technology Manager
Skills Evaluated
Candidates taking the certification exam on the Adobe Target Business Practitioner Professional (AD0-E408) is evaluated for the following skills:
Proficiency in setting up and managing A/B and multivariate tests
Skills in experience targeting and personalization configurations
Knowledge of interpreting test results and applying data-driven insights
Understanding of Adobe Target’s integration with other Adobe Experience Cloud solutions
Ability to leverage audience segmentation and targeting capabilities
Familiarity with best practices in digital optimization and test planning
Troubleshooting skills for Adobe Target implementations and personalization strategies
Adobe Target Business Practitioner Professional (AD0-E408) Certification Course Outline
The Adobe Target Business Practitioner Professional (AD0-E408) Certification covers the following topics -
Module 1. Planning and strategy (26%)
Identify business KPIs
Given a scenario of business KPIs and data analysis, identify opportunities for optimization
Describe how variables impact an activity
Construct test hypotheses based on a given scenario
Identify hypotheses elements
Describe KPI-based primary and secondary success metrics
Given a scenario, assess audience requirements
Describe appropriate analytics reporting sources (that is, Target or Adobe Analytics)
Module 2. Configuring, executing and managing (50%)
Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
Describe procedures to create an experience using VEC
Describe procedures to create an experience using Form-Based Composer
Describe procedures to manage experiences within an experience composer
Describe the workflow that applies to creating Target Activities
Given a scenario, apply procedures to create an A/B test activity
Given a scenario, apply procedures to create an XT activity
Given a scenario, apply procedures to create an MVT activity
Identify how AP is used for solutions
Identify when to use the Recommendation activity
Describe procedures to create an Audience in Target
Describe procedures to set Goals and Settings
Describe procedures to conduct Activity QA
Describe procedures to manage Activities and Audiences within Target
Module 3. Analyzing and reporting (16%)
Describe settings to help set the elements that appear in a report
Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating
Describe common problems associated with A/B testing
Identify how Automated Personalization Summary reports differ from other reports
Describe the features of Experience Performance reports (MVT)
Describe best practices that should be followed in A/B testing execution
Module 4. Troubleshooting (8%)
Given a scenario, identify activity qualification issues
Identify the features of browser debugging tools (including Experience Cloud Debugger)