Banquet Sales Practice Exam

About Banquet Sales
A banquet is a formal large meal or feast, for a large number of people in honour of an event or to enhance the prestige of a host, or reinforce social bonds.

Banquets are usually done for
•    charitable gathering
•    ceremony
•    celebration

Banquet Sales is a specialized sales function which focuses on sales of services of a banquet hall. Banquet sales professionals are engaged by hotels, restaurants, banquet halls, etc to manage sales of banquet rooms.

Banquet sales professionals usually increase their sales by
•    Highlighting their USP
•    Using repeat business.
•    Listing uniqueness of their event menus
•    Making the client special by personalizing as per their needs
•    Providing easy booking process for clients.

Banquet sales professionals apply following techniques to increase sales
•    Advertising - informing a market about the services.
•    Branding- Creating exclusive brands for specific events
•    Sales Promotion – Giving temporary incentives for boosting sales.

Why is Banquet Sales important?
Banquets are usually held to
•    enhance the prestige of a host
•    reinforce social bonds
•    conduct a charitable gathering
•    perform a ceremony or a celebration

Banquet sales are essential to monetize the assets and services being offered by the banquet rooms or halls. Sales professionals apply sales tools and techniques to increase revenue and sales for the banquet.

Banquet sales act as a matchmaker between the client and banquet so as to provide banquet services as per satisfaction of client.

•    Sales professionals
•    Sales managers and senior executives
•    Banquet Hall owners

Banquet Sales Exam Objectives

The Banquet Sales exam validates your selling skills for increasing and managing sales for banquet .

Banquet Sales Exam Prerequisite

Banquet Sales exam has no prerequisite.

Banquet Sales Certification Course Outline

1. Theories of Selling
1.1  “Right Set of Circumstances” Theory Of Selling
1.2  “Buying Formula” Theory of Selling
1.3  “Behavioral Equation” Theory

2. Prospecting, Objection Handling and Closing
2.1 Prospecting
2.2 Formulating Prospect Definitions
2.3 Searching out Potential Accounts
2.4 Sales Resistance
2.5 Closing Sales

3. Sales Forecasting
3.1 Market Potential
3.2 Sales Potential and Sales Forecasting
3.3 Sales Forecasting Methods
3.4 Qualitative Forecasting Methods
3.5 Projection of Past Sales
3.6 Moving Average Method
3.7 Regression Analysis
3.8 Econometric Model Building and Simulation

4. Functions of Salesperson
4.1 The Effective Sales Executive
4.2 Nature of Sales Management Positions
4.3 Position Guide-Sales Manager
4.4 Functions Of The Sales Executive
4.5 Qualities of Effective Sales Executives
4.6 Relations with Top Management
4.7 Relations with Managers of Other Marketing Activities

5. Banquet Basics
5.1 Banquet Services
5.2 Building Customer Loyalty
5.3 Managing Budgets
5.4 Food and Beverages
5.5 Catering
5.6 Scheduling
5.7 Records Management
5.8 Store Management
5.9 Handling Guests

6. Banquet  Sales Management
6.1 Banquet  customers and targeting the right person
6.2 Unique Selling Proposition
6.3 Digital Marketing Models
6.4 Delighting Customers
6.5 E-Commerce and Social Media
6.6 Buyer-Seller relationship
6.7 Closing Techniques


Exam Format and Information
Certification name – Banquet Sales Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199