Consumer Behaviour

About Consumer Behaviour

The study of people, groups, or organizations and all the behaviors connected to the acquisition, consumption, and disposal of products and services is known as consumer behavior. Consumer behavior refers to how a person's feelings, attitudes, and preferences influence their purchasing decisions.

Consumer behaviour study and analysis helps companies make better consumer oriented decisions thus resulting in more revenue and profits. Consumer behaviour analysis has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Consumer Behaviour important?

Businesses need to understand customer behavior in order to make better judgments about the goods and services they offer. Businesses may modify their offers to better meet the requirements and wishes of their target market by comprehending why consumers buy particular items and how they use them.

Consumer behaviour enables companies to better understand consumers and offer more customer friendly products or services. Consumer behaviour certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Consumer Behaviour Exam?

• Managers, executives and senior executives
• Marketers
• Brand managers
• Product managers
• Sales Professionals
• Tech leaders
• Project managers
• UX and web design professionals
• Entrepreneurs

Knowledge and Skills required for the Consumer Behaviour

Critical thinking and communication skills helps candidate to gain quick success for career in consumer behaviour.

Consumer Behaviour Practice Exam Objectives

Consumer behaviour exam focuses on assessing your skills and knowledge in concepts and application of Consumer behaviour

Consumer Behaviour Practice Exam Pre-requisite

There are no prerequisites for the Consumer Behaviour exam. Candidates who are well versed  in consumer studies can easily clear the exam.

Consumer Behaviour Certification Course Outline

1. Introduction to Consumer Behaviour
2. Segmentation and Brand Positioning
3. Role of Consumer Behavior & Satisfaction
4. Role of Consumer Behavior for Relationship
5. Consumer Decision Making
6. Perception
7. Consumer Behaviour in Practice

Exam Format and Information

Certification name – Certificate in Consumer Behaviour
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199