Consumer Research

About Consumer Research

Finding out about the preferences, drivers, and purchasing patterns of the target audience is done through consumer research. Consumer research gives organizations the tools they need to create accurate profiles of client purchase behavior by enabling them to dive deeper into customer psychology.

Consumer research helps companies to better understand their consumers and make decisions for increasing revenue and profits. Consumer research has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Consumer Research important?

Customers' wants and needs may be discovered through consumer research. Customers' data is not about internal problems, individual goals, or even arbitrary priorities. Customer support is what makes a business succeed or fail. Good judgments are driven by the needs of the customers.

Consumer research enables companies to better orient their offerings as per needs of consumers on an ongoing basis. Consumer research certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Consumer Research Exam?

• Managers, executives and senior executives
• Consumer Insights Qualitative Researcher
• People in Research development
• Manager
• Research Program Manager
• Marketing students and business owners who need a marketing strategy

Knowledge and Skills required for the Consumer Research

Candidates gain quick success in career of consumer research if they have skills of critical thinking and good communication skills.

Consumer Research Practice Exam Objectives

Consumer Research exam focuses on assessing your skills and knowledge in research methods and consumer study.

Consumer Research Practice Exam Pre-requisite

There are no prerequisites for the Consumer Research exam. Candidates who are well versed  in research methods and consumer study can easily clear the exam.

Consumer Research Certification Course Outline

1. Business Analytics
2. Consumer Research
3. Marketing Research
4. Consumer Behavior
5. Independent Research
6. Economic Anthropology
7. Ethnographic Methods
8. Research Methods in Psychology
9. Human Judgment and Decision Making
10. Communicating with Data Visualization

Exam Format and Information

Certification name – Certificate in Consumer Research
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199