Content Marketing

About Content Marketing

A type of online marketing known as "content marketing" focuses on producing, disseminating, and publishing material for a specific audience. Businesses frequently utilize it to accomplish the following objectives: draw interest and create leads, develop their client base, produce or boost online sales, raise brand awareness or credibility, and engage an online user community. By producing and disseminating good free material, content marketing draws in new clients.

Content marketing helps companies to reach new customers online by posting SEO friendly and most searched content as per product or service being rendered. Content Marketing has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Content Marketing important?

Content marketing is crucial since it provides the answers to your audience's inquiries and aids in the development of connections, trust, improved conversions, and lead generation. Customers now demand constant, high-quality content from their favorite companies.

Content marketing increases search engine rankings of a website, makes searching the relevant information easy thus increasing customers and profits for the company. Content Marketing certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Content Marketing Exam?

• SEO professionals
• E-commerce companies and professionals
  
• Marketing Professionals
• Inbound Professionals
• Content Producers

Knowledge and Skills required for the Content Marketing

Critical thinking and communication skills helps candidate to gain quick success for career in content marketing.

Content Marketing Practice Exam Objectives

Content Marketing exam focuses on assessing your skills and knowledge in online content development and marketing.

Content Marketing Practice Exam Pre-requisite

There are no prerequisites for the Content Marketing exam. Candidates who are well versed  in online content development and marketing can easily clear the exam.

Content Marketing Certification Course Outline

1. How the internet has changed the marketplace
2. Building connections and trust
3. Digital content and social media
4. Content marketing
5. Creating Compelling Stories
6. Creating Effective Thought Leadership
7. Growing and Engaging Your Audience
8. Personalizing Content Experiences
9. Scaling Content Marketing Operations

Exam Format and Information

Certification name – Certificate in Content Marketing
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199