This course teaches data storytelling as a skill rather than a talent, helping you transform data into compelling narratives. You’ll learn to avoid common presentation pitfalls, understand the neuroscience behind storytelling, and use frameworks like GAME and ABT to craft engaging stories. The course covers selecting effective visuals, mastering PowerPoint, and delivering presentations for both in-person and remote audiences. Bonus sections focus on persuasive insights and advanced data visualization techniques, equipping you to communicate data in ways that inform, inspire, and drive action.
Who should take this Course?
The Web Scraping and Data Mining Mastery with Python Online Course is ideal for data analysts, Python developers, and aspiring data scientists who want to efficiently collect, process, and analyze data from the web. It is also valuable for students, researchers, and professionals in business, marketing, and finance who wish to gain hands-on skills in extracting actionable insights from large datasets using Python-based web scraping and data mining techniques.
What you will learn
Navigate and debunk myths about data storytelling
Identify and avoid common data presentation mistakes
Understand the neuroscience of decision-making
Apply the GAME and ABT frameworks for compelling narratives
Create effective data storylines and characters
Optimize PowerPoint presentations for clarity and impact
Course Outline
Welcome
What you can expect & how to do this course [Text Lecture]
What you can expect & how to do this course
"I'm not a natural storyteller."
WHY: Data presentation mistakes you might be making
The presentation I messed up
Video: spot the presentation mistakes [Text Lecture]
Create your own presentation baseline
Create your own presentation baseline [Text Lecture]
You are not alone: Buddy System
WHY: The Science of Storytelling
Learn about the Neuroscience of Decision-Making [Text Lecture]
Learn about the Neuroscience of Decision-Making
Why Data Storytelling matters
Why Data Storytelling matters [Text Lecture]
My cousin who smoked cigarettes
My cousin who smoked cigarettes [Text Lecture]
HOW: The first step of your Data Presentation
GAME framework
GAME framework [Text Lecture]
Goal: use these 3 Storytelling Chemicals
Goal: use these 3 Storytelling Chemicals [Text Lecture]
Goal: determine the focus of your Data presentation
Audience: ask these questions
Audience: ask these questions [Text Lecture]
Audience: 4 preferred ways of communication
Audience: 4 preferred ways of communication [Text Lecture]
Audience: get their buy-in with the IKEA effect
Audience: get their buy-in with the IKEA effect [Text Lecture]
Audience: think about what language they speak
Audience: think about what language they speak [Text Lecture]
Audience: The Curse of Knowledge
Message & Expression
Exercise: use the GAME framework in practice
HOW: Creating a Good Story
What's a good story? Introducing the ABT framework
Applying the ABT framework in Data & Analytics
Exercise: create your own ABT story
Exercise: create your own ABT story [Text Lecture]
How to visualize your ABT story [Text Lecture 1]
How to visualize your ABT story
How to visualize your ABT story [Text Lecture 2]
ABT framework - how to practice in real life
The ABT framework - more resources
Shark tank pitch (spot the storytelling elements)
HOW: Building your Data Story
How to create an effective Data storyline
Case 1 - introduction
Case 1 - introduction [Text Lecture]
Case 1 - solution
Case 1 - solution [Text Lecture]
Characters in your Data Story
Characters in your Data Story [Text lecture]
Case 2 - introduction
Case 2 - introduction [Text lecture]
Case 2 - solution
Case 2 - solution [Text lecture]
Data trailer
Pyramid Principle
Pyramid Principle [Text lecture]
HOW: Using PowerPoint Effectively
Funeral for your darlings: choose the right insights
Funeral for your darlings: choose the right insights [Text lecture]
How to avoid overwhelming your audience (examples)
How to avoid overwhelming your audience (examples) [Text lecture]
Death by PowerPoint (TED talk)
How to deal with people asking to send the presentation
HOW: The Days Before Your Presentation
Revision: How to practice your presentation
Revision: which part to practice most?
How to deal with presentation stress: 2 mindsets
HOW: Presenting with Impact
Do a visual and auditory assessment
The Verbal Cliffhanger: how to keep your audience engaged
How to get rid of filler words (the UHMs, and AHs)
Voice: tip for speaking more clearly
Voice: How NOT to talk in your presentation (uptalk)
Voice: How NOT to talk in your presentation (uptalk) [Text Lecture]
Body language: two tips you haven't heard before
Own the stage (walk around, come closer)
Tip for remote presentations
How to use metaphors
BONUS: How to make insights more persuasive
Talk benefits, not features
Loss Aversion
Loss Aversion [Text Lecture]
How to present numbers (book summary)
7 principles to make your ideas stick [Text Lecture]
BONUS: Effective Data Visualization
Data Visualization best practices
Chart Junk
The Power of Chart Titles
Data Visualization example: A Day in the Life of 1,000 Americans
6 Data Visualization lessons from 1 image
Choose your chart
Dashboard design
More resources
How to find more stories in your life [Text Lecture 1]
How to find more stories in your life
How to find more stories in your life [Text Lecture 2]
7 TED Talks in 7 days to become a confident speaker!
Famous meme - 5 hidden lessons for Data Storytelling [Text Lecture]
My book - People Skills for Analytical Thinkers [Text Lecture]
Group coaching call - April 18th 2023
Group coaching call - April 18th 2023 [Text Lecture]
Data Storytelling with the ABT framework
Data Storytelling: When and how to communicate your data in stories Strategies for effectively communicating complex data through stories.
Book Recommendations Curated list of books to deepen your knowledge in data storytelling and presentation skills.
