Customer Relationship Management (CRM)

About Customer Relationship Management (CRM)

A company or other organization manages its relationships with consumers using a process called customer relationship management, which often involves studying a lot of data through data analysis.

CRM enables companies have a 360 degree view of customers as all interactions are recorded and analyzed.

Why is Customer Relationship Management (CRM) important?

CRM systems assist businesses in maintaining contact with clients, streamlining procedures, and boosting profitability. Benefits of CRM to improve customer relationships:

• A better understanding of the customer.
• Improved segmentation
• Increased client loyalty.
• A better understanding of needs
• Improved and quicker communication
• Better privacy protection for data.

Customer Relationship has gained immense popularity across the globe resulting in huge demand for certified professionals.

Who should take the Customer Relationship Management (CRM) Exam?

• Customer facing professionals and managers
  
• Professionals and entrepreneurs 
• Business owners or customer-focused employees
• Those who want to improve their Customer Relationship Management Strategy
• Senior marketing manager
• Professionals looking to enhance their skills for future marketing, leadership, or CRM roles

Customer Relationship certified professionals, executives and managers are in high demand in companies across the globe.

Knowledge and Skills required for the Customer Relationship

Specific skills are needed to excel in career of customer relationship which includes analytical bent of mind and quick learning skills.

Customer Relationship Practice Exam Objectives

Customer Relationship exam focuses on assessing your skills and knowledge in concepts and application of Customer Relationship

Customer Relationship Practice Exam Pre-requisite

There are no prerequisites for the Customer Relationship exam. Candidates who are well versed  in Customer Relationship can easily clear the exam.

Customer Relationship Management (CRM) Certification Course Outline

1. Introduction to CRM
2. Building Customer Relationships
3. Economics of CRM
4. CRM Applications
5. CRM in Business Markets
6. CRM implementation

Exam Format and Information

Certification name – Certificate in Customer Relationship
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199