Google AdWords Display is the Google's advertising platform for displaying digital advertisement to users browsing internet or websites for their products or services using visual ads on a network of websites, apps, and videos. The ads are shown in multiple formats as text, images, banners, or even videos. The Google Display Network (GDN) has a reach of over 90% of internet users globally, thus, Google AdWords Display is important for brand awareness, remarketing, and conversions. The certification is suitable for digital marketing and advertising professionals of anyone interested in digital advertising.
Why is Google Adwords Display important?
Certifies your skills in Google Ads.
Globally recognized certification from Google, a leader in digital advertising.
Attests your skills Google keywords and display ads.
Crucial for building brand awareness and re-engaging with previous visitors.
Reaches 90% of internet users.
Supports multiple ad formats, including images, videos, and banners.
Who should take the Google Adwords Display Exam?
Digital Marketing Specialist
PPC (Pay-Per-Click) Specialist
Marketing Manager
SEO/SEM Specialist
Advertising Account Manager
E-commerce Manager
Social Media Marketer
Marketing Consultant
Brand Manager
Media Buyer/Planner
Skills Evaluated
Candidates taking the certification exam on the Google Adwords Display is evaluated for the following skills:
Google Display Network and its features.
Create and manage Display campaigns.
Ad formats, targeting options, and bidding strategies.
Remarketing and audience targeting techniques.
Optimizing Display campaigns for performance.
Conversion tracking and campaign reporting.
Google Adwords Display Certification Course Outline
The Google Adwords Display certification covers the following topics -
Module 1: Introduction to Display Advertising
Overview of Google Display Network
Benefits and goals (awareness → consideration → action)
How Display integrates into broader digital marketing strategies
Module 2: Campaign Types & Setup
Standard vs Smart Display campaigns
Use cases for each, setting up targeting and creative assets