Product Management Skills Online Course

Product Management Skills Online Course

Start your product management journey by building a solid foundation—gain a clear understanding of what product management entails and the vital role a product manager plays. Explore the core responsibilities, key skills, and qualifications that define high-performing professionals in this fast-paced field. As you move through the course, you'll engage with practical examples and real-world scenarios that will prepare you to lead a product from idea to successful launch.

Learn how to develop impactful product strategies that respond to evolving customer needs. By the end of the course, you’ll have a well-rounded grasp of product management and the essential skills required to thrive in this exciting and influential career path.

Who Should Enroll?

This course is ideal for non-technical professionals seeking to deepen their understanding of product management. It's also perfect for beginners or those with limited experience in the field, offering a comprehensive introduction to the product management lifecycle. While no prior experience is necessary, a basic knowledge of business principles will be beneficial.

What You’ll Learn:

• Identify market trends and customer needs through insightful research and analysis

• Develop strong prioritization skills and make data-driven product decisions

• Define a compelling product vision and build strategic product roadmaps

• Craft effective pricing strategies tailored to your market

• Perform competitive analysis and spot growth opportunities

• Master stakeholder management and enhance team collaboration

Course Curriculum

Introduction to Non-Technical Product Management

• Introduction
• What Is Product Management and Who Is a Product Manager?
• Typical Day of a Product Manager
• Technical Versus Non-Technical Product Management
• Role and Responsibilities of a Product Manager
• Skills and Qualifications Required for a Product Manager

Product Lifecycle

• Introduction to Product Lifecycle
• Product Lifecycle: Example
• Identifying Product Lifecycle Stage
• Product Lifecycle: Challenges

Product Management Process

• Idea Generation
• Product Planning
• Product Planning: Example
• Product Development
• Product Launch
• Product Management
• Marketing and Sales

Market Research and Product Vision

• Primary and Secondary Market Research
• Market Research: Example
• User Personas
• Product Vision

Product Tracking and Iterative Improvement

• Introduction to Product Performance Metrics and Iterative Improvement
• Types of Performance Metrics
• Usage Metrics: Retention Rate
• Adoption Metrics: Activation Rate and Churn Rate
• Engagement Metrics: Click-Through Rate (CTR) and Bounce Rate
• Customer Acquisition Cost and Customer Lifetime Value
• Satisfaction Metrics: Net Promoter Score (NPS)
• Quality Metrics: Response Time
• Product Update or Refresh
• Competition Benchmarking

Product Financials and Profitability

• Product Financials and Profitability
• Profit and Loss Statement
• Cost Benefit Analysis
• Cost and Benefit Analysis: Example
• Time Value of Money Concept
• Product Profitability

Product Sales and Marketing

• Introduction to Product Sales and Marketing
• Product Advertising
• Product Pricing
• Product Go-To-Market Strategy
• Product Sales Strategy
• Product Sales and Promotions
• Product Public Relations

Managing Product Stakeholders

• Introduction to Effective Management of Stakeholders
• Brand Marketing and Finance as Stakeholders
• Legal Compliance, Operational Risk, Technology, and Customer Service as Stakeholders

Leadership and People Management

• Introduction to Leadership and People Management
• Alignment with Senior Leadership
• Product Ethics and Responsibility