Product Management Skills Online Course
Start your product management journey by building a solid foundation—gain a clear understanding of what product management entails and the vital role a product manager plays. Explore the core responsibilities, key skills, and qualifications that define high-performing professionals in this fast-paced field. As you move through the course, you'll engage with practical examples and real-world scenarios that will prepare you to lead a product from idea to successful launch.
Learn how to develop impactful product strategies that respond to evolving customer needs. By the end of the course, you’ll have a well-rounded grasp of product management and the essential skills required to thrive in this exciting and influential career path.
Who Should Enroll?
This course is ideal for non-technical professionals seeking to deepen their understanding of product management. It's also perfect for beginners or those with limited experience in the field, offering a comprehensive introduction to the product management lifecycle. While no prior experience is necessary, a basic knowledge of business principles will be beneficial.
What You’ll Learn:
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Identify market trends and customer needs through insightful research and analysis
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Develop strong prioritization skills and make data-driven product decisions
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Define a compelling product vision and build strategic product roadmaps
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Craft effective pricing strategies tailored to your market
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Perform competitive analysis and spot growth opportunities
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Master stakeholder management and enhance team collaboration
Course Curriculum
Introduction to Non-Technical Product Management
- Introduction
- What Is Product Management and Who Is a Product Manager?
- Typical Day of a Product Manager
- Technical Versus Non-Technical Product Management
- Role and Responsibilities of a Product Manager
- Skills and Qualifications Required for a Product Manager
Product Lifecycle
- Introduction to Product Lifecycle
- Product Lifecycle: Example
- Identifying Product Lifecycle Stage
- Product Lifecycle: Challenges
Product Management Process
- Idea Generation
- Product Planning
- Product Planning: Example
- Product Development
- Product Launch
- Product Management
- Marketing and Sales
Market Research and Product Vision
- Primary and Secondary Market Research
- Market Research: Example
- User Personas
- Product Vision
Product Tracking and Iterative Improvement
- Introduction to Product Performance Metrics and Iterative Improvement
- Types of Performance Metrics
- Usage Metrics: Retention Rate
- Adoption Metrics: Activation Rate and Churn Rate
- Engagement Metrics: Click-Through Rate (CTR) and Bounce Rate
- Customer Acquisition Cost and Customer Lifetime Value
- Satisfaction Metrics: Net Promoter Score (NPS)
- Quality Metrics: Response Time
- Product Update or Refresh
- Competition Benchmarking
Product Financials and Profitability
- Product Financials and Profitability
- Profit and Loss Statement
- Cost Benefit Analysis
- Cost and Benefit Analysis: Example
- Time Value of Money Concept
- Product Profitability
Product Sales and Marketing
- Introduction to Product Sales and Marketing
- Product Advertising
- Product Pricing
- Product Go-To-Market Strategy
- Product Sales Strategy
- Product Sales and Promotions
- Product Public Relations
Managing Product Stakeholders
- Introduction to Effective Management of Stakeholders
- Brand Marketing and Finance as Stakeholders
- Legal Compliance, Operational Risk, Technology, and Customer Service as Stakeholders
Leadership and People Management
- Introduction to Leadership and People Management
- Alignment with Senior Leadership
- Product Ethics and Responsibility