Public Relations Practice Exam

About Public Relations
Public relations (PR) refer to the variety of activities conducted by a company to promote and protect the image of the company, its products and policies in the eyes of the public. Thus it aims to manage public opinion of the organization. Public relations encompass a broad range of activities.
At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.

Public relations also encompass the following:
•    Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.
•    Counselling management at all levels in the organization with regard to policy decisions, courses of action and communications – including crisis communications -- taking into account their public ramifications and the organization’s social or citizenship responsibilities.
•    Protecting the reputation of an organization.
•    Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs.

Why is Public Relations important?
•    Increases Awareness: The company and the PR department primarily focuses on spreading awareness by making people understand the product specifications and brand values.
•    Creates Brand Image and Reputation: The company has a chance to improve its image and build up a reputation among the public through public relations practice.
•    Develops Loyalty: The customers generate a loyalty factor for the brand because of an intense public relations practice. They tend to buy from the company repeatedly.
•    Promotes Goodwill: In the long term, public relations practice paves the way for creating substantial goodwill for the company.
•    Builds Trust and Credibility: The repetitive brand promotion, done in a way to align the company’s objectives to those of the society and the target audience, develops trust and credibility among the public.

Who should take the Public Relations Exam?
•    PR professionals
•    Business owners or Entrepreneurs
•    Anyone who wants to assess their public relations skills
•    PR managers and senior executives
•    Recruitment consultants
•    Professionals working in outsourced companies responsible for public relations
•    Any professional with skills and knowledge on public relations
•    Anyone interested in public relations

Knowledge and Skills required for the Public Relations

Critical thinking and good communication skills helps candidate to gain quick success for career in public relations.

Public Relations Practice Exam Objectives

Public Relations exam focuses on assessing your skills and knowledge in various aspects of public relations.

Public Relations Practice Exam Pre-requisite

There are no prerequisites for the Public Relations exam.

Public Relations Certification Course Outline
1. Communication and Public Relations
1.1 Definition
1.2 Purpose of Communication
1.3 Elements of Communication
1.4 The Seven C’S of Communication
1.5 Barriers to Communication
1.6 Overcoming Communication Barriers

2. Marketing PR and Integrated Marketing Communication
2.1 Introduction
2.2 Goals of Marketing Public Relations
2.3 MPR Roles
2.4 Integrated Marketing Communication
2.5 Importance of IMC
2.6 Role of Advertising within the Marketing Program
2.7 Role of Advertising within the Communication Mix
2.8 Other Ways of Communications
2.9 Publicity and Public Relations
2.10 Barriers to IMC

3. Customer Relations
3.1 New Customer
3.2 Total Customer Satisfaction
3.3 Consumer Movement in India
3.4 Customer Relations Programme
3.5 Maintaining Good Customer Relations
3.6 Customer Relationship Management (CRM)

4. Dealer Relations
4.1 Company Outlook towards Dealers
4.2 Dealer’s View of A Company
4.3 Objectives of Dealer Relations
4.4 Manufacturer’s Support to Dealers
4.5 Communicating to the Dealers

5. Vendor Relations
5.1 Vendors’ Expectations
5.2 Buyer Company Expectations
5.3 Vendor Relations Objectives
5.4 Public Relations for Vendors
5.5 Vendor Relationship Management (VRM)

6. Employee Public Relations
6.1 Introduction
6.2 Employee Expectations
6.3 Successful Employee Relations
6.4 Problems Management Faces
6.5 Communication Media for Employee Public Relations
6.6 House Journal

7. Investor Relations
7.1 Introduction
7.2 India Scenario
7.3 Role and Responsibility
7.4 Investor Relation Objectives
7.5 Communications for investors

8. Media Relations
8.1 Introduction
8.2 Building Relations With Media
8.3 Public Relations Assistance to Media
8.4 Media Relations Norms
8.5 Press Conference
8.6 Holding a Press Conference

9. Corporate Social Responsibility (CSR)
9.1 Introduction
9.2 Indian Perspective
9.3 Community Expectations
9.4 Objectives of Community Relations
9.5 Communication Media for CSR

10. Corporate Image
10.1 Introduction
10.2 Strong Corporate Image
10.3 Corporate Image influences
10.4 Launching a Corporate Image
10.5 Maintaining Corporate Image
10.6 Image Management Process

11. Corporate Identity Management
11.1 Introduction
11.2 Corporate Identity Mix
11.3 Developing a Corporate Identity
11.4 Undergoing Change

12. Event Management
12.1 Introduction
12.2 Objectives of Special Events
12.3 Classification of Events
12.4 Organizing an Event

13. Public Relations and Crisis Management
13.1 Introduction
13.2 Types of Crisis
13.3 Crisis Management

Exam Format and Information
Certification name – Public Relations Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199