Adobe Analytics Business Practitioner Professional (AD0-E212) Practice Exam

The Adobe Analytics Business Practitioner Professional (AD0-E212) is a certification that shows expertise in using Adobe Analytics to gather and interpret business data. It shows that a person can analyze website traffic, customer behavior, and digital marketing performance to make data-driven decisions. This certification is ideal for business analysts, digital marketers, and professionals who want to improve business insights and optimize online strategies using Adobe Analytics.

Recognized globally, the AD0-E212 certification helps professionals stand out in roles focused on digital analytics and business intelligence. By earning this credential, individuals demonstrate the ability to create reports, track key performance metrics, and identify trends that can enhance business outcomes. Organizations benefit from certified professionals who can make informed decisions, improve marketing effectiveness, and drive growth through actionable insights.

 

Who should take the Exam?

This exam is ideal for:

• Digital Analysts
• Marketing Analysts
• Data Analysts
• Business Intelligence Professionals
• Marketing Managers
• Web Analysts

 

Skills Required

• Business Analysis
• Reporting and Dashboarding
• Segmentation and Calculated Metrics
• General Tool Knowledge and Troubleshooting

 

Knowledge Gained

• Business Analysis Techniques
• Report and Dashboard Creation
• Segmentation and Metric Calculation
• Adobe Analytics Tool Proficiency

Course Outline

The Adobe Analytics Business Practitioner Professional  (AD0-E212) Exam covers the following topics - 

Domain 1 - Understanding Business Analysis (34%)

• Identify appropriate reporting strategies for business needs/questions.
• Analyze data to answer business questions.
• Identify conversion funnels.
• Consult the Solution Design Reference (SDR) for available report data.
• Summarize and draw conclusions from report data.
• Recognize outliers and anomalies in reports.

 

Domain 2 - Understanding Reporting and Dashboarding for Projects (38%)

• Choose specific visualizations for given scenarios.
• Compare fallout and flow visualization.
• Schedule and share projects for different users/groups.
• Combine dimensions, metrics, date ranges, and segments.
• Create visualizations.
• Report on marketing campaign performance.

 

Domain 3 - Understanding Segmentation and Calculated Metrics (19%)

• Develop and configure basic segments using best practices.
• Share segments within the organization.
• Apply segments to projects and components.
• Generate basic calculated and/or segmented metrics.

 

Domain 4 - Understanding General Tool Knowledge and Troubleshooting (9%)

• Understand different dimensions and parameters in Adobe Analytics (eVars, props, events).]
• Export data from Adobe Analytics.