Adobe Customer Journey Analytics Developer Expert (AD0-E604)

Adobe Customer Journey Analytics Developer Expert (AD0-E604)

Adobe Customer Journey Analytics Developer Expert (AD0-E604) is a certification exam designed for professionals who work with Adobe Customer Journey Analytics (CJA) and are responsible for integrating, customizing, and extending the platform. This certification is targeted at developers who are proficient in using Adobe’s tools for tracking and analyzing customer data across multiple touchpoints. It validates a candidate's ability to implement complex data integrations, work with APIs, and customize reporting and analytics solutions within the Adobe Experience Cloud ecosystem. Passing this exam demonstrates expertise in deploying and customizing Adobe Customer Journey Analytics to create effective and personalized customer journey insights.
Why is Adobe Customer Journey Analytics Developer Expert (AD0-E604) important?

• Validates expertise in implementing and customizing Adobe Customer Journey Analytics (CJA) for enterprise-level analytics needs.
• Demonstrates knowledge of integrating diverse data sources and APIs into Adobe Experience Cloud to create a unified view of customer behavior.
• Enhances the ability to work with and manipulate customer data to derive actionable insights that can inform strategic decisions.
• Confirms proficiency in customizing reporting and analytics solutions to meet the specific needs of businesses.
• Shows that the candidate can handle large-scale data analysis and troubleshoot complex customer journey analytics challenges.
• Helps businesses gain a competitive advantage by optimizing customer journey analysis, data integration, and reporting strategies.
• Provides developers with a specialized skill set in Adobe’s ecosystem that can significantly improve marketing and customer experience outcomes.
• Opens career opportunities for professionals looking to specialize in customer analytics and data integration with Adobe tools.
• Strengthens an individual’s value in the job market, especially for organizations using Adobe Experience Cloud products.
• Equips professionals with advanced knowledge to address challenges in cross-channel data analysis, reporting, and customer journey optimization.

Who should take the Adobe Customer Journey Analytics Developer Expert (AD0-E604) Exam?

• Adobe Experience Cloud Developer
• Data Engineer
• Customer Journey Analyst
• Marketing Automation Developer
• Data Integration Specialist
• Business Intelligence Developer
• Analytics Consultant
• Customer Experience Developer
• Digital Marketing Engineer
• Technical Marketing Specialist

Adobe Customer Journey Analytics Developer Expert (AD0-E604) Certification Course Outline
The Adobe Customer Journey Analytics Developer Expert (AD0-E604) Certification covers the following topics -

Module 1. Connections (22%)
Module 2. Data Views (30%)
Module 3. Data Validation and Troubleshooting (34%)
Module 4. Reporting and Activation (14%)