Adobe Target Business Practitioner Expert (AD0-E406)

Adobe Target Business Practitioner Expert (AD0-E406)

The Adobe Target Business Practitioner Expert (AD0-E406) certification is designed to validate advanced proficiency in Adobe Target, enabling practitioners to build, manage, and analyze personalized customer experiences across digital channels. It demonstrates the candidate’s ability to leverage Adobe Target’s full capabilities, including complex A/B and multivariate testing, advanced targeting, personalization strategies, and data-driven optimization, which are essential for driving customer engagement and conversion.
Why is Adobe Target Business Practitioner Expert (AD0-E406) important?

• Demonstrates high-level expertise in using Adobe Target for advanced customer personalization.
• Validates skills in creating complex A/B and multivariate tests.
• Enhances ability to drive data-driven optimizations for targeted marketing.
• Recognized in companies focused on sophisticated digital experience management.
• Supports career growth in roles requiring comprehensive knowledge of Adobe Experience Cloud.

Who should take the Adobe Target Business Practitioner Expert (AD0-E406) Exam?

• Senior Digital Marketing Specialist
• Personalization Expert
• Customer Experience Optimization Manager
• Adobe Target Expert
• Marketing Technology Consultant
• Senior Marketing Analyst

Adobe Target Business Practitioner Expert (AD0-E406) Certification Course Outline
The Adobe Target Business Practitioner Expert (AD0-E406) Certification covers the following topics -

Module 1. Planning and strategy (31%)
Module 2. Configuring, Executing and Managing (42%)
Module 3. Analyzing and Reporting (17%)
Module 4. Troubleshooting (10%)