Advanced Google Analytics

Advanced Google Analytics

Advanced Google Analytics is an expert level certification to validate advanced understanding and application of Google Analytics. The certification includes advanced Google Analytics features like data collection, processing, and configuration techniques. Participants understand implementing custom dimensions and metrics, utilizing advanced segments, setting up tracking for user interactions, and applying analysis techniques for effective insights into user behavior. The course enables marketers and analysts to use data more effectively, allowing for data-driven decision-making and optimized marketing strategies.

Why is Advanced Google Analytics important?

• Global certification increases employability.
• Certifies skills in advanced analytics for career advancement.
• Increases expertise in using custom metrics and dimensions.
• Prepares professionals for roles that require advanced analytical skills.
• Increase knowledge of advanced tracking and measurement techniques.
• Attests to the ability of analyzing complex data sets and effective marketing strategy development.

Who should take the Advanced Google Analytics Exam?

• Digital Marketing Manager
• Marketing Analyst
• Web Analyst
• Data Analyst
• E-commerce Manager
• SEO Specialist
• PPC Specialist
• Conversion Rate Optimization Specialist
• Business Intelligence Analyst
• Product Marketing Manager

Advanced Google Analytics Certification Course Outline
The Advanced Google Analytics certification covers the following topics -

1: Data Collection and Processing
2: Setting Up Data Collection and Configuration
3: Advanced Analysis Tools and Techniques
4: Advanced Marketing Tools