Certificate in Advertising Sales

Advertising Sales

About Advertising Sales
Advertising Sales is a specialized sales function that is responsible for selling advertising space for revenue generation. Advertising sales, similar to a sales process involves the following steps -

• Shortlisting potential clients
• Contacting potential clients
• Making sales presentations
• Maintaining client accounts

Advertising sales have seen tremendous growth with the rise of new age media of internet and internet advertising. Media companies including newspapers, radio, and television, also seek advertising sales professionals to augment their advertising revenues.

Why is Advertising Sales important?
Advertising sales is an essential part of sales of media organizations like magazines, television, and radio. Companies engaged in outdoor and indoor advertising companies also seek advertising sales professionals or representatives.

Advertising sales have gained prominence with the new age of social media marketing and internet advertising. Advertising sales professionals are in great demand for addressing and exploring this new market.

Who should take the Advertising Sales Exam?
The certificate in Advertising Sales helps advertising professionals engaged in selling advertising space across the industry is better skilled in sales.

The exam assesses and certifies your selling skills and application of sales techniques to persuade clients and increase sales for the organization.


Advertising Sales Certification Course Outline

1. Sales Basics
2. Sales Management
3. Advertising Management
4. Integrated Communication
5. Advertising Sales