Amazon FBA
The Amazon FBA (Fulfillment by Amazon) exam evaluates a candidate's proficiency in using Amazon's FBA services to manage inventory, fulfill orders, and optimize sales on the Amazon platform. This certification validates knowledge of the entire FBA process, including product sourcing, listing optimization, inventory management, and customer service.
Who should take the exam?
- E-commerce Entrepreneurs: Individuals looking to start or scale their Amazon FBA business.
- Online Retailers: Retailers wanting to leverage Amazon's fulfillment network to reach more customers.
- Product Managers: Professionals overseeing product portfolios and sales strategies on Amazon.
- Supply Chain Managers: Individuals responsible for logistics, inventory, and order fulfillment.
- Marketing Professionals: Marketers focused on optimizing Amazon listings and advertising campaigns.
- Consultants: Advisors helping clients navigate the Amazon marketplace.
- Students: Those studying e-commerce, business, or related fields.
Course Outline
The Amazon FBA exam covers the following topics :-
- Module 1: Introduction to Amazon FBA
- Module 2: Understanding Product Sourcing and Research
- Module 3: Understanding Inventory Management
- Module 4: Understanding Creating and Optimizing Product Listings
- Module 5: Understanding Order Fulfillment and Shipping
- Module 6: Understanding Marketing and Advertising on Amazon
- Module 7: Understanding Customer Service and Feedback Management
- Module 8: Understanding Analytics and Reporting
- Module 9: Understanding Advanced Strategies for Scaling Your FBA Business
Amazon FBA FAQs
What is Amazon FBA?
FBA stands for Fulfillment by Amazon, where Amazon stores, packs, and ships products on behalf of sellers.
Is FBA suitable for beginners?
Yes, it simplifies logistics, making it easier for new sellers to focus on sales and marketing.
What products are restricted on FBA?
Amazon restricts certain products such as hazardous materials, prohibited items, and high-risk electronics.
Can I sell internationally using FBA?
Yes, Amazon Global Selling and FBA Export allow you to reach customers in other countries.
How are storage fees calculated?
Based on volume (in cubic feet) and time of year; higher fees apply during the holiday season and for long-term storage.
What happens if my inventory goes unsold?
You can create a removal order to return or dispose of inventory to avoid long-term storage fees.
Do I need a trademark to sell on FBA?
Not required, but a registered trademark is needed for Brand Registry and added protection.
How do I handle customer returns?
Amazon handles returns and refunds for FBA orders; you can review return reasons in your dashboard.
Can I switch from FBM to FBA later?
Yes, you can convert your listings to FBA anytime and send inventory to Amazon fulfillment centers.
Is there a minimum inventory required?
No minimum, but it's best to send enough inventory to avoid frequent restocking and delays.