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The Amazon PPC Advertising exam evaluates individuals' proficiency in planning, creating, and managing pay-per-click (PPC) advertising campaigns on the Amazon Advertising platform. It covers topics such as keyword research, campaign setup, ad creation, bid management, performance tracking, and optimization strategies. Candidates demonstrate their ability to drive targeted traffic, increase sales, and maximize return on investment (ROI) through effective Amazon PPC campaigns.
The Amazon PPC Advertising Exam covers the following topics -
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Yes, many professionals manage PPC campaigns for brands as independent consultants.
Campaign setup, ad optimization, budget management, keyword targeting, and reporting.
Amazon PPC Specialist, E-commerce Marketer, Digital Advertising Consultant, Brand Manager.
Yes, it covers foundational concepts and gradually moves into advanced strategies.
Yes, hands-on practice requires an active Amazon Seller Central account.
Amazon PPC is a paid advertising model where sellers bid on keywords to promote their products on Amazon search results and product pages.
You’ll explore Amazon Ads Console, Helium 10, Jungle Scout, and other keyword tools.
Yes, with Amazon’s growing marketplace, skilled PPC advertisers are highly sought after.