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The Apparel and Accessories Marketing certification program focuses on the intricacies of marketing within the fashion industry. Participants delve into topics such as consumer behavior analysis, trend forecasting, product positioning, retail merchandising, and brand management specific to apparel and accessories. Skills covered include market research, trend analysis, brand promotion, retail strategy development, and omni-channel marketing. Prerequisites for this certification include a fundamental understanding of marketing principles and a passion for fashion and retail.
Why is Apparel and Accessories Marketing important?
Who should take the Apparel and Accessories Marketing Exam?
Skills Evaluated
Candidates taking the certification exam on the Apparel and Accessories Marketing is evaluated for the following skills:
Apparel and Accessories Marketing Certification Course Outline
Module 1 - Introduction to Fashion Marketing
Module 2 - Brand Management in Fashion
Module 3 - Retail Merchandising
Module 4 - Omni-channel Marketing in Fashion
Module 5 - Fashion Product Development
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