Certificate in B2B Marketing

B2B Marketing

About B2B Marketing

Companies that use B2B marketing concentrate on promoting their products or services to other businesses. B2B enterprises may function in this way because they offer goods that are in high demand among other businesses alone. It is a means of advancing commerce and raising earnings as well.

Why is B2B Marketing important?

Benefits of B2B Marketing include:

• Identify More Sales Opportunities.
• Convert More Leads by Nurturing Them on Autopilot.
• Create a Better End-to-End Customer Experience.
• Increase Customer Lifetime Value.
• Reduce Customer Churn. 
• Make Marketing More Accountable.
• Improving Marketing Return On Investment (ROI)

Who should take the B2B Marketing Exam?

• Anyone who wants to learn more about effective B2B marketing strategies.
• Anyone working in a B2B corporation, regardless of rank.

B2B Marketing Certification Course Outline

1. Business-to-Business Marketing Basics
2. Understanding how B2B marketing has evolved
3. Learning the role of a B2B marketer
4. Maximizing the relationship between B2B marketers and sales
5. Understanding the importance of objectives
6. Writing the different types of objectives
7. Knowing which mistakes to avoid
8. Benchmarking against objectives
9. Understanding your category
10. Identifying your competition
11. Anticipating future trends
12. Determining how to compete in your category
13. Understanding why writing a marketing strategy is important
14. Developing buyer personas
15. Writing a creative brief
16. Developing tactics
17. Understanding the importance of customer relationship management (CRM)
18. Measuring and optimizing
19. Understanding the era of human-to-human (H2H) marketing