Certificate in B2B Sales Management

B2B Sales Management

Businesses that primarily sell products or services to other businesses, rather than directly to consumers, engage in B2B sales (business-to-business sales). This is distinct from B2C sales (business-to-consumer sales). B2B sales are often more complex, typically involving higher order values, longer sales cycles, and multiple decision-makers in the purchasing process.

Who should take the B2B Sales Management Exam?

• B2B sales representatives, independent contractors, consultants, and business owners who market their products or services either in person or over the phone.
• Professionals aiming to build connections with both Fortune 500 companies and small to medium-sized enterprises.
• Individuals looking to enhance their ability to generate meetings and leads while working remotely.
• Those who want to strengthen their skills in influencing, persuading, and convincing decision-makers.

Course Outline

This covers the following topics:

1. Overview of B2B sales
2. Lead generation machine set up
3. Identifying companies to email
4. Identifying stakeholder to email
5. Searching for email address
6. Writing email
7. Copywriting
8. Cold email scripts and templates
9. Remote sales