Brand Management Skills

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Brand Management Exam

Brand management is the strategic function of enhancing a product line’s or brand’s perceived value over time. By fostering positive brand associations, creating compelling visuals, and achieving strong brand recognition, organizations can command premium pricing and cultivate loyal customer bases.

The process begins with analyzing the brand’s current market perception, followed by developing a strategic plan to shape the desired brand image in alignment with organizational objectives. It culminates in ensuring that the brand is perceived as intended and successfully meets its goals.

With its growing significance in driving business success, brand management has gained immense global popularity, resulting in a strong demand for certified professionals in this field.

Who should take the Brand Management Exam?

The exam is best suitable for:

  • Advertising managers, executives and senior executives
  • Marketing managers
  • Brand managers
  • Marketing students
  • Business owners
  • Start-ups

Brand Management Certification Course Outline

This covers the following topics:

 

  • Foundations of Brand Management
  • Brand Identity and Positioning
  • Consumer Perception and Brand Equity
  • Brand Communication and Storytelling
  • Brand Architecture and Portfolio Management
  • Brand Performance Measurement
  • Global Brand Management
  • Brand Crisis and Reputation Management

Brand Management Skills FAQs

• Learning Branding Basics

• Nature of Relationship

• Brand Names and Brand Extensions

• Brand Loyalty

• Learning Brand Relationship

• Learning Value of Brands

• Brands and Consumer Buying Process

• Learning Consumer Search for Brand Information

• Consumer Segmentation

• Brand Architecture and Brand Portfolio

• Learning Perceptual Mapping

• Brand Benefits and Attributes

• Learning Advertising and Branding

• Successful Repositioning

• Learning Differential Advantage and Positioning

• Learning Brand as Strategic Devices

• Brand Evaluation and Planning

• Protecting Brands

• Legal Perspectives in Branding

• Learning Online Branding

• Learning Business to Business Branding

• Learning Social Media Branding

 

Companies require brand managers to analyse their brand positioning and consumer insights. Moreover, they also help in forming and communicating the motive and mission of the brand. A product’s value is hence known by the brand’s value. Therefore, it is a very responsible as well as a difficult job. Some of the major roles and responsibilities of these professionals include the following:

• They manage a team of marketing people working on brand initiatives.

• Lead creative development for motivating the target audience.

• Establish performance specifications, cost and price parameters, market applications, and sales estimates. 

• Measure and report the performance of all marketing campaigns

• Assess ROI and KPIs.

• Monitor the market trends, research consumer markets, and competitors’ activities.

• They control new and ongoing marketing and advertising activities

• Keeping the company aligned around the brand’s direction, choices, and tactics.

 

Anyone with a bachelor’s degree in the related field can take this exam. Moreover, people from business administration, economics, or management background are highly preferred for this exam.

• Communication skills

• Interpersonal skills

• Management skills

• Analytical skills

• Brand manager

• Product marketing

• Marketing manager

• Brand Assistant

• Brand Strategist

• Senior Product Manager

• Product Manager