• Learning Branding Basics

• Nature of Relationship

• Brand Names and Brand Extensions

• Brand Loyalty

• Learning Brand Relationship

• Learning Value of Brands

• Brands and Consumer Buying Process

• Learning Consumer Search for Brand Information

• Consumer Segmentation

• Brand Architecture and Brand Portfolio

• Learning Perceptual Mapping

• Brand Benefits and Attributes

• Learning Advertising and Branding

• Successful Repositioning

• Learning Differential Advantage and Positioning

• Learning Brand as Strategic Devices

• Brand Evaluation and Planning

• Protecting Brands

• Legal Perspectives in Branding

• Learning Online Branding

• Learning Business to Business Branding

• Learning Social Media Branding

• Brand manager

• Product marketing

• Marketing manager

• Brand Assistant

• Brand Strategist

• Senior Product Manager

• Product Manager

Companies require brand managers to analyse their brand positioning and consumer insights. Moreover, they also help in forming and communicating the motive and mission of the brand. A product’s value is hence known by the brand’s value. Therefore, it is a very responsible as well as a difficult job. Some of the major roles and responsibilities of these professionals include the following:

• They manage a team of marketing people working on brand initiatives.

• Lead creative development for motivating the target audience.

• Establish performance specifications, cost and price parameters, market applications, and sales estimates. 

• Measure and report the performance of all marketing campaigns

• Assess ROI and KPIs.

• Monitor the market trends, research consumer markets, and competitors’ activities.

• They control new and ongoing marketing and advertising activities

• Keeping the company aligned around the brand’s direction, choices, and tactics.

Anyone with a bachelor’s degree in the related field can take this exam. Moreover, people from business administration, economics, or management background are highly preferred for this exam.

• Communication skills

• Interpersonal skills

• Management skills

• Analytical skills