Business Research

About Business Research

Business research is the process of gathering comprehensive information about every aspect of business and applying that knowledge to increase sales and profit. Such a study helps businesses in identifying the most lucrative or in-demand goods and services.

There are several kinds of business research, including qualitative research methods, quantitative research techniques, focus groups, surveys, interviews, and more.

Business research helps companies assess market trends and customer mood. Business research has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Business Research important?

Research in business helps in spotting possibilities and dangers. It improves problem identification, and with this knowledge, intelligent choices may be taken to effectively address the issue. Better customer understanding using business research makes it possible to interact with customers or stakeholders more effectively.

Business research helps better decision making and more effective marketing and sales campaigns. Business research certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Business Research Exam?

• Managers and senior executives
• Marketers
• Current and aspiring product managers
• Business executives
• Bachelor and Master's students in Business related fields
• Consultants
• Entrepreneurs

Knowledge and Skills required for the Business Research

Critical thinking and communication skills helps candidate to gain quick success for career in business research.

Business Research Practice Exam Objectives

Business Research exam focuses on assessing your skills and knowledge in concepts and application of Business Research

Business Research Practice Exam Pre-requisite

There are no prerequisites for the Business Research exam. Candidates who are well versed  in research methods can easily clear the exam.

Business Research Certification Course Outline

1. Business research concept
2. Applied and basic research
3. Research Proposal: Initiating Research
4. Qualitative Research
5. Quantitative Research
6. Research Report: Delivering Insights

Exam Format and Information

Certification name – Certificate in Business Research
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199