Certificate in Campaign Development

Campaign Development

About Campaign Development
Campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital media channels.

Why is Campaign Development important?
Marketing campaigns are the perfect way to reach your customers, clients, and leads. They can be the game-changing move that secures meetings with customers or prospects. Producing campaigns with a series of touchpoints will grab someone's attention better than a single advertisement.


Who should take the Campaign Development Exam?
•    Advertising or branding professionals
•    Entrepreneurs
•    Advertising or branding managers and senior executives
•    Advertising or branding consultants
•    Professionals working in outsourced companies responsible for advertising or branding
•    Anyone interested in Advertising or branding
•    Anyone who wants to assess their advertising or branding skills


Campaign Development Certification Course Outline

1. Campaign Planning and Decision  making
2. Integrated Marketing Communication
3. Brand Building
4. Advertising Tactics
5. Production and Implementation
6. Media Strategy and Tactics