Certificate in Channel Development and Management

Channel Development and Management

About Channel Development and Management

In sales and marketing terminology, the phrase "channel management" is frequently used. It is described as a process where the business creates multiple marketing and sales tactics in order to reach the largest audience.

When a business strives to boost sales through a certain distribution channel or mix of channels, it is said to be engaging in "channel development": a plan to boost sales globally.

Why is Channel Development and Management important?

Establishing a direct connection with clients in each channel is the aim of channel management. The management will have a better notion of which marketing channel best matches that specific consumer base if the organization is successful in achieving this aim.

A channel development manager collaborates with sales marketers, marketers, and business partners to create marketing approaches and plans for reaching clients through a particular channel.

Who should take the Channel Development and Management Exam?

•  
• B2B Business Developer
• Director of Marketing
• Broker Channel
• Partner Development Manager
• Professional salespeople beginning a career in channel sales or those who just wish to review their channel concepts.

Channel Development and Management Certification Course Outline

1. Introduction to channel management and development
2. Partner Recruitment    
3. Onboarding & Enablement  
4. Partner Business Plans  
5. Channel Incentives  
6. Partner Positioning  
7. Partner Marketing  
8. Opportunity Management  
9. Channel Data  
10. Channel Relationships