Competitive Intelligence

This exam tests your ability to gather, analyse and use information about competitors and the market. It covers methods for research, profiling, analysis and reporting.

Strategy or marketing professionals, business analysts, product managers, sales teams, MBA students or anyone responsible for tracking competition and market trends.

It covers eight domains: CI fundamentals; market and industry analysis; competitor profiling; information collection; data analysis; reporting and presentation; CI tools; and case studies.

No formal CI experience is required. However, basic knowledge of business strategy and research methods will help you perform better.

The exam uses multiple-choice and scenario-based questions. Each question assesses your ability to apply CI tools and frameworks in practical situations.

Yes. You will have a set time to complete all questions. Exact duration depends on the exam provider’s guidelines.

Each correct answer earns points. Your total score reflects your overall CI skill. You can review a detailed report showing your performance by domain.

Yes. You may retake the practice exam as often as you like to build confidence and address any gaps.

Use CI textbooks, articles on industry analysis, case study reports, and guides to CI tools and methodologies.

You can access sample questions, study guides, tutorials and tool demos on the exam provider’s website or through accredited training partners.