Certificate in Competitive Marketing Strategies

Competitive Marketing Strategies

About Competitive Marketing Strategies

A competitive strategy is a long-term marketing plan created by businesses to protect their position in the market and obtain a competitive edge.

Why is Competitive Marketing Strategies important?

An action plan created by a business to gain a competitive edge over rivals is known as a competitive strategy. This plan was developed after evaluating the opposition's opportunities, threats, strengths, and weaknesses and contrasting them with your own.

Who should take the Competitive Marketing Strategies Exam?

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• Marketing managers & sales managers with revenue generation responsibilities
• Professionals who want to gain a deeper understanding of marketing
• Brand managers are responsible for managing the function

Competitive Marketing Strategies Certification Course Outline

1. Introduction to Brand Management
2. Brand Image, Brand Identity and Brand Equity
3. Brands and Consumers
4. Brands and Social Media
5. Brand Positioning and Extension
6. Managing Brand Over Time
7. Brand Portfolio Management
8. Brand Metrics
9. Introduction to Integrated Marketing Communication Mix
10. Understanding Content of Communication
11. The Power of Strategy/Big Idea
12. Brands with Purpose – Managing Brand Reputations