Certificate in Competitor Analysis FAQs
What is the Competitor Analysis Practice Exam?
Who should take this exam?
This exam is for marketing and strategy professionals, product managers, business analysts, sales teams, MBA students and anyone responsible for competitive research.
What topics does the exam cover?
It covers eight domains: fundamentals of competitor analysis; identifying competitors; data collection techniques; competitor profiling; strategic frameworks; market positioning; monitoring and reporting; and case studies.
Do I need prior experience in competitor analysis?
No formal experience is required. Basic knowledge of business strategy, research methods and data handling will help you perform better.
How is the exam structured?
The exam uses multiple-choice and scenario-based questions. Each question assesses your ability to apply analysis tools in practical situations.
Is there a time limit for the exam?
Yes. You will have a set time to complete all questions. Exact duration depends on the exam provider’s guidelines.
How is the exam scored?
Each correct answer earns points. Your total score shows your overall skill level. You can review a report that breaks down your performance by domain.
Can I retake the exam to improve my score?
Yes. You may retake the practice exam as often as you like to build confidence and address any gaps.
What materials should I use to prepare?
Use textbooks on market research and strategy, articles on competitor analysis frameworks, case studies and past exam questions to guide your study.
Where can I find additional resources or support?
You can access sample questions, study guides, tutorials and tool demos on the exam provider’s website or through accredited training partners.