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About Competitor Analysis
An evaluation of the advantages and disadvantages of present and future rivals is known as competitive analysis in marketing and strategic management. In order to recognize possibilities and risks, this analysis gives both an offensive and a defensive strategic perspective.
Why is Competitor Analysis important?
Benefits of conducting regular competition analysis that can assist your company in creating a winning strategy include:
Who should take the Competitor Analysis Exam?
Competitor Analysis Certification Course Outline
Credentials that reinforce your career growth and employability.
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Practice until you're fully confident, at no additional charge.
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Courses and practice exams developed by qualified professionals.
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Easy-to-follow content with practice exams and assessments.
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Use textbooks on market research and strategy, articles on competitor analysis frameworks, case studies and past exam questions to guide your study.
Each correct answer earns points. Your total score shows your overall skill level. You can review a report that breaks down your performance by domain.
Yes. You will have a set time to complete all questions. Exact duration depends on the exam provider’s guidelines.
Yes. You may retake the practice exam as often as you like to build confidence and address any gaps.
No formal experience is required. Basic knowledge of business strategy, research methods and data handling will help you perform better.
The exam uses multiple-choice and scenario-based questions. Each question assesses your ability to apply analysis tools in practical situations.
This exam is for marketing and strategy professionals, product managers, business analysts, sales teams, MBA students and anyone responsible for competitive research.
This exam tests your ability to identify, evaluate and respond to competitors. It covers methods for gathering data, using frameworks and making strategic recommendations.
It covers eight domains: fundamentals of competitor analysis; identifying competitors; data collection techniques; competitor profiling; strategic frameworks; market positioning; monitoring and reporting; and case studies.
You can access sample questions, study guides, tutorials and tool demos on the exam provider’s website or through accredited training partners.