Certificate in Customer Management

Customer Management

About Customer Management
Customer Management systems and applications (also known as CRM, or Customer Relationship Management) are used to capture, research and analyse information such as customer behaviour, buying preferences and demographics.

Customer retention and loyalty are important goals for successful companies. This business aim to retain and develop a core customer base. Good customer management enables companies to ensure the services they provide are in line with what the customer wants. Importantly, it can also identify further opportunities for growth.

Why is Customer Management important?
Customer Management is a strategy for managing all your company's relationships and interactions with your customers and potential customers. It helps you improve your profitability.
Benefits provided by Customer Management are
•    Better knowledge of customers.
•    Better segmentation.
•    Better customer retention.
•    Better anticipation of needs.
•    Better and speedier communication.
•    Better protection of data privacy.

Who should take the Customer Management Exam?
•    Customer service professionals
•    Business owners
•    Entrepreneurs
•    Innovators
•    Anyone who wants to assess their customer service skills
•    Customer service managers and senior executives
•    Customer service consultants
•    Professionals working in outsourced companies responsible for customer service
•    Anyone interested in customer service
•    Students

Customer Management Certification Course Outline

1. Customer Service
2. Customer Handling
3. Customer Focus
4. Customer Expectations
5. Customer Needs
6. Consumer Perception
7. Consumer Attitudes