Certificate in Direct Marketing

Direct Marketing

About Direct Marketing
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

 The call to action is an essential part of direct marketing. The recipient of the message is urged to immediately respond by calling a toll-free phone number, sending in a reply card, or clicking on a link in a social media or email promotion. Any response is a positive indicator of a prospective purchaser. This variety of direct marketing is often called direct response marketing.

 A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. That is, the company may gain a few customers while merely annoying all of the other recipients. Junk mail, spam email, and texting all are forms of direct marketing that many people can't get rid of fast enough.


Why is Direct Marketing important?
Good direct marketing is important as it
•    help you build relationships with new customers
•    test the appeal of your product or service
•    tell you which marketing approaches reach your target market
•    provide customers with compelling content they can share with potential customers
•    Increase sales.
•    Advertise specific products, services, or offers: another benefit direct marketing has to offer relates to control.
•    It is cost-effective
•    It is fairly easy to track and measure your results:

Who should take the Direct Marketing Exam?
•    Marketing professionals
•    Business owners
•    Entrepreneurs
•    Anyone who wants to assess their marketing skills
•    Marketing managers and senior executives
•    Marketing consultants
•    Any professional with skills and knowledge of marketing

Direct Marketing Certification Course Outline

1. Developing Marketing Strategies And Plans
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Delivering Value