Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam

Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam

The Microsoft Dynamics 365 for Marketing (MB-220) certification is designed for candidates who work as functional consultants specializing in Microsoft Dynamics 365 Customer Insights Journeys. Their role involves implementing solutions that:

• Attract and convert leads.
• Enhance brand awareness.
• Establish consistent omnichannel messaging.
• Provide valuable marketing insights.

Who should take the exam?

MB-220 is ideally suited for individuals familiar with:

• Configuring the core marketing application, encompassing segmentation, email marketing, interactive customer journeys, and real-time journeys.
• Lead nurturing strategies involving personalized experiences, events, surveys, lead scoring, and analytics.
• Ensuring compliance with data privacy and security regulations.

As a candidate, it's important to have a foundational understanding of marketing principles and the role of Dynamics 365 Customer Insights - Journeys application within the Dynamics 365 suite of applications. This includes familiarity with the integration of:

• The Microsoft Power Platform
• Other Dynamics 365 customer engagement apps
• Dynamics 365 Customer Insights - Data
• Dynamics 365 Customer Voice
• Microsoft Teams
• Other Microsoft 365 applications

Furthermore, candidates should gain knowledge in:

• Industry-specific terminology
• Key priorities and common initiatives
• Industry standards and methodologies
• Best practices in the field

Exam Details

• Exam Name: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
• Exam Code: MB-220
• Exam Language: English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified)
• Number of Questions: 40-60
• Passing Score: 700 or greater (On a scale 1 - 1000)

Course Outline

The MB-220 Exam covers the following topics - 

Topic 1: Configuring Dynamics 365 Customer Insights - Journeys (10–15%)

Configuring the Customer Insights - Journeys app

• Configure forms, including adding columns to forms and changing form layouts
• Configure views, including adding columns to views
• Configure the model-driven app
• Create and configure columns in tables

Configure organization settings

• Configure domain authentication
• Configure SMS providers, including Microsoft Azure Communication Services

Configure and manage marketing settings

• Configure form matching strategies
• Configure compliance profiles
• Configure brand profiles
• Configure UTM tracking
• Configure audiences
• Configure frequency capping

Topic 2: Managing segments and preferences (15–20%)

Create and manage segments

• Create and manage segments
• Create segments by using Copilot Query Assist
• Combine segments by using union, exclude, or intersect logic
• Create a segment within a customer journey
• Describe table relationships
• Describe Customer Insights - Data tables

Manage preference centers

• Create and manage preference centers
• Describe how consent is managed and enforced for email and text messages
• Configure opt-in and double opt-in
• Describe consent purposes and topics
• Import consent records
• Describe multi-brand preference centers

Topic 3: Managing leads, contacts, and accounts (1–5%)

Manage leads

• Create leads
• Manage the leads lifecycle
• Create and manage lead scoring models

Create and manage accounts and contacts

• Create and manage accounts
• Create and manage contacts
• Create and manage activities and activity templates

Topic 4: Managing marketing channels (25–30%)

Create marketing emails

• Create a marketing email
• Describe the HTML editor feature in a marketing email
• Create and use reusable content blocks
• Define mandatory fields for email
• Add dynamic content to email
• Add conditional content to email
• Validate email content for compliance by using the Accessibility Checker
• Check spam scores for email content by using Spam checker
• Personalize email content
• Describe the content ideas copilot
• Use specialized links
• Include iCalendar files and documents from the asset library

Distribute marketing emails

• Define message requirements
• Validate and publish email messages
• Send emails without building a journey
• Prevent duplicate sends

Create and manage other channels

• Create outbound text messages
• Add SMS keywords to a text message
• Personalize text messages
• Manage SMS keywords
• Configure push notifications
• Include Customer Voice surveys in messages

Create and manage forms

• Manage form templates
• Create and manage forms
• Embed forms in external websites
• Implement form capture for externally managed forms
• Review form submissions
• Describe form hosting options
• Describe use cases for extending forms by using JavaScript
• Configure form validation rules

Topic 5: Managing journeys (20–25%)

Configure journey orchestration

• Create a journey by using a segment
• Configure a journey by using a trigger
• Configure A/B testing and review test results
• Configure a business goal and measure progress
• Add journey reminders
• Define journey exit conditions
• Add channel optimization to a journey

Manage journey triggers

• Describe trigger types
• Describe custom triggers
• Create a trigger for a Dataverse record change
• Use a custom trigger to run a Power Automate flow
• Use conditions in triggers
• Move custom triggers between environments

Explore insights and analytics

• Analyze marketing outcomes
• Track campaigns by using UTM codes

Topic 6: Managing events and webinars (10–15%)

Create and configure events and webinars

• Create an event
• Configure an event as a Microsoft Teams webinar
• Configure an event as a Microsoft Teams Live event
• Configure event agenda, including sessions and tracks
• Manage speakers and event team members
• Create and manage event forms

Manage events

• Manage event registrations, including attendee check-in and cancellations
• Manage registration, waitlists, and attendees
• Configure event capacity and passes
• Describe the event management dashboard and event analytics