Certificate in Email Marketing

Email Marketing

About Email Marketing

The act of sending a commercial message via email, usually to a group of individuals, is known as email marketing. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense. It includes sending adverts, making business requests, or requesting donations or purchases over email. Educating your audience about the benefits of your brand or maintaining their interest in between transactions may also be a more subtle way to market. It may potentially fall somewhere in the middle.

Why is Email Marketing important?

You may often communicate with consumers and website visitors by using email marketing. Proven customers also value being informed about new items and promotions. According to studies, acquiring a new client is five times more expensive than keeping an existing one. It helps in:

• producing material that is customized.
• gathering survey and feedback data.
• enhancing sales.
• engaging your audience in conversation.
• bringing visitors to your website.
• sending campaigns on time.
• rising lead numbers.
• reaching the right audience at the appropriate moment.

Who should take the Email Marketing Exam?

• Marketing and Sales managers, senior executives, executives
• Email Marketing Manager
• Digital Marketing Specialist
• Consultant
• CRM Manager

Email Marketing Certification Course Outline

1. Understanding Email Marketing
2. Creating a Contact Management and Segmentation Strategy
3. Sending the Right Email
4. Creating a High-Performing Email
5. Understanding Email Deliverability
6. Outlining the design of your Marketing Emails
7. Analyzing Your Marketing Emails
8. Testing Your Marketing Emails
9. Developing Relationships With Lead Nurturing