Certificate in Enterprise Account Management

Enterprise Account Management

About Enterprise Account Management
Enterprise account executives are responsible for managing the business relationships with an organization's larger customers, known as enterprise accounts or key accounts. Organizations that sell business products segment their markets into enterprise, small and medium-sized business sectors.

Why is Enterprise Account Management important?

Account managers are the client’s champion within the organization and one of the biggest influences on a client’s experience with your business.

The advantages to having accounts managed through Key Account Management are
•    Streamlined business processes: Business processes set out by an organization offering a product or a service can help their customers save money as well as become more efficient.
•    Quick and personal 1-2-1 service: Direct access to a single contact point.
•    True understanding of the client’s needs
•    Access to expert industry knowledge

Who should take the Enterprise Account Management Exam?
•    Marketing professionals
•    Business owners
•    Entrepreneurs
•    Anyone who wants to assess their marketing skills
•    Marketing managers and senior executives
•    Marketing consultants
•    Any professional with skills and knowledge of marketing

Enterprise Account Management Certification Course Outline

1. Developing Marketing Strategies And Plans
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Delivering Value