FMCG Marketing Practice Exam

About FMCG Marketing
Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).

 Fast-moving consumer goods are the largest segment of consumer goods. They fall into the nondurable category, as they are consumed immediately and have a short shelf life.

Nearly everyone in the world uses fast-moving consumer goods (FMCG) every day. They are the small-scale consumer purchases we make at the produce stand, grocery store, supermarket, and warehouse outlet. Examples include milk, gum, fruit and vegetables, toilet paper, and over-the-counter drugs like aspirin.

 FCMGs are sold in large quantities, so they are considered a reliable source of revenue. This high volume of sales also offsets the low profit margins on individual sales as well.

FMCG Marketing has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is FMCG Marketing important?
Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers.

FMCG (Fast Moving Consumer Goods) Marketing is important as it
•    Acts as a communication channel to inform customers
•    It helps to boosts sales
•    Aids in providing insights about business
•    Build and maintain the company’s reputation
•    Build a relationship between a business and its customers
•    Marketing helps business to maintain a good relationship with customers by making you remain relevant.
•    Helps the management team to make informed decisions

Certified FMCG Marketing professionals, executives and managers are in high demand in companies across the globe.

Important Concepts for FMCG Marketing Practice Exam

• Marketing Management Basics
• Developing Marketing Strategies And Plans
• Capturing Marketing Insights
• Connecting With Customers
• FMCG Marketing
• Retail Store
  
  

Who should take the FMCG Marketing Exam?
•    Marketing professionals
•    Business owners or Entrepreneurs in FMCG goods
•    FMCG consultants
•    Anyone who wants to assess their FMCG marketing skills
•    FMCG managers and senior executives
•    Students

FMCG Marketing Practice Exam Objectives

FMCG Marketing exam focuses on assessing your skills and knowledge in marketing FMCG goods.

FMCG Marketing Practice Exam Pre-requisite

There are no prerequisites for the FMCG Marketing exam. Candidate should be well versed  in marketing FMCG goods to clear the exam.

FMCG Marketing Certification Course Outline

1. Marketing Management Basics
1.1 Defining Marketing for the 21st Century
1.2 Core Concepts in Marketing
1.3 Marketing Environment
1.4 Company Orientation towards Market Place
1.5 The Holistic Marketing Concept
1.6 Difference between Sales & Marketing

2. Developing Marketing Strategies And Plans
2.1 Mission Statement
2.2 The Market
2.3 Competition - Direct and indirect
2.4 Sample Marketing Plan Outline

3. Capturing Marketing Insights
3.1 Marketing Information Systems
3.2 Analysing the Macro environment
3.3 Marketing Research
3.4 Measuring Marketing Productivity
3.5 Forecasting and Demand Measurement
3.6 Marketing Mix Modelling

4. Connecting With Customers
4.1 Creating Customer Value, Satisfaction, and Loyalty
4.2 Maximizing Customer Lifetime Value
4.3 Cultivating Customer Relationships
4.4 Customer Database and Marketing

5. Analysing Consumer Markets
5.1 Factors influencing consumer behaviour
5.2 Major Psychological Processes
5.3 Buying Decision Process

6. Analysing Business Markets
6.1 Organisational Buying
6.2 Business Buying Decision Process
6.3 Procurement Process
6.4 Managing B2B Customer Relationships

7. Identifying Market Segments And Targets
7.1 Levels of Market Segmentation
7.2 Approaches to Segmenting Markets
7.3 Market Targeting

8. Delivering Value
8.1 Designing and Managing Integrated Marketing Channels
8.2 Role of Marketing Channels
8.3 Analyzing Customers’ Desired Service Output Levels
8.4 Identifying Major Channel Alternatives
8.5 Managing Retailing, Wholesaling, and Logistics
8.6 Channel Integration and Systems
8.7 The New Competition in Retailing
8.8 Legal and Ethical Issues in Channel Relations
8.9 The Value Chain
8.10 Value Delivery—Companies’ Requirement

9. FMCG Marketing
9.1 FMCG -  Types and Characteristics
9.2 Retail Store
9.3 Market Dynamics and Business Operation

Exam Format and Information
Certification name – FMCG Marketing Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199