Google Fundamentals of Digital Marketing Google Certification Exam

Google Fundamentals of Digital Marketing Google Certification Exam

The Google Fundamentals of Digital Marketing Certification exam assesses your understanding of the core concepts of digital marketing. It's a free online course offered by Google through their Grow with Google initiative. The course covers a wide range of topics, providing a foundational knowledge base for beginners interested in entering the field of digital marketing or business owners who want to leverage digital tools for their business growth.

Who should take the exam?

This exam is ideal for a broad audience, including:

• Individuals with no prior digital marketing experience
• Business owners and entrepreneurs
• Marketing professionals
• Students and recent graduates

Course Outline

The course covers the following modules:

• The online opportunity
• Your first steps in online success
• Build your web presence
• Plan your online business strategy
• Get started with search
• Get discovered with search
• Make search work for you
• Be noticed with search ads
• Improve your search campaigns
• Get noticed locally
• Help people nearby find you online
• Get noticed with social media
• Deep dive into social media
• Discover the possibilities of mobile
• Make mobile work for you
• Get started with content marketing
• Connect through email
• Advertise on other websites
• Deep dive into display advertising
• Get started with analytics
• Find success with analytics
• Turn data into insights
• Build your online shop
• Sell more online
• Expand internationally