Google Analytics for Beginners

Google Analytics for Beginners

Google Analytics for Beginners is an entry level course for individuals to learn the basics of Google Analytics tool for web analytics. The course includes basic topics like setting up an account, understanding the user interface, analyzing traffic data, and generating reports. By understanding how to track and interpret web data effectively, participants can gain valuable insights into user behavior, improve their marketing strategies, and enhance overall website performance.

Why is Google Analytics for Beginners important?

• Provides basic knowledge of web analytics.
• Globally recognized certification from Google
• Supports career advancement in digital marketing and analytics.
• Validates analytics skills for employers.
• Lean user behavior on websites.
• Be more effective in measuring marketing campaign.
• Enables individuals to optimize website performance.
• Grasp understanding of key performance indicators (KPIs).
• Offers insights into traffic sources and audience demographics.
• Enhances ability to generate and interpret analytical reports.

Who should take the Google Analytics for Beginners Exam?

• Digital Marketing Specialist
• Marketing Analyst
• Web Analyst
• SEO Specialist
• Social Media Manager
• Content Marketer
• E-commerce Manager
• Business Intelligence Analyst
• Product Manager
• Data Analyst

Google Analytics for Beginners Certification Course Outline

1. Understanding GA4
2. Data Collection and Basic Reporting
3. Reporting and Analysis
4. Implementation and Best Practices