Google Business Citations FAQs
What is the format of the exam?
The exam includes 60 multiple‑choice questions and 5 scenario‑based tasks. You have 90 minutes to complete it.
Who should take the exam?
Professionals responsible for local SEO, business owners with physical locations, and agencies managing client citations.
Is prior citation experience required?
Basic knowledge of online directories and Google Business Profiles helps, but core concepts are covered from fundamentals to advanced.
How do I prepare for the exam?
Practice claiming and verifying profiles, perform a citation audit on your business, and use a citation‑management tool on sample data.
What score is needed to pass?
A minimum score of 70% overall is required to earn certification.
Can I retake the exam if I fail?
Yes. You may retake it after a 14‑day waiting period.
How long is certification valid?
Certification remains valid for three years. Renewal requires passing a brief refresher assessment.
What tools do I need for the exam?
Access to a Google Business Profile, a spreadsheet application, and familiarity with at least one citation‑management platform.
Are practical tasks included?
Yes. Scenario tasks test your ability to detect duplicate listings, correct data errors, and optimise citation entries.
How will this certification benefit me?
It validates your expertise in local search and directory management, boosting credibility with employers, clients, and business partners.