Guest Relations Manager Certificate

Guest Relations

About Guest Relations
For the hotel industry, guest relations are of high importance to create relationships in order to create the best win-win situation possible. This win-win situation regards the relationship between the hotel and its clientele, whenever their clients are happy, the profits will increase.

Building and maintaining strong guest relationships is essential to a modern hotel’s success, especially for independent hotels that do not have to total access to constant technology upgrades and huge marketing budgets.

Why is Guest Relations important?

The importance of guest relations is due to the benefits which it provides, which are
•    Enhances Better Customer Service.
•    Facilitates the discovery of new customers.
•    Increases customer revenues.
•    Helps the sales team in closing deals faster.
•    Enhances effective cross and up-selling of products.
•    Simplifies the sales and marketing processes.
•    Makes call centers more efficient.
•    Enhances customer loyalty.

Who should take the Guest Relations Exam?
•    Hotel management  professionals
•    Anyone who wants to assess their skills
•    Hotel managers and senior executives
•    Professionals working in outsourced companies responsible for guests
•    Anyone interested in guest relations


Guest Relations Certification Course Outline

1. Guest Handling
2. Guest Expectations
3. Consumer Attitudes
4. Hotel Organization
5. Hotel Rooms
6. Room Reservation