Certificate in Key Account Management

Key Account Management

About Key Account Management
Key account management (KAM) is the process of planning and managing a mutually beneficial partnership between an organization and its most important customers. Key accounts are significant to an organization's sustainable, long-term growth and require a substantial investment of both time and resources.

A Key Account Management process is required to manage Key Accounts, which may require more nurturing, different skills, and utmost attention than other accounts.

Why is Key Account Management important?

Advantages of key account management
•    Maximize sales velocity.
•    Increase the average size of sales deals.
•    Boost customer loyalty.
•    Become valued partners to your clients.
•    Develop and improve business relationships.
•    Generate awareness for your company.
•    Report pertinent data.

Who should take the Key Account Management Exam?
•    Sales professionals
•    Business owners or Entrepreneurs
•    Anyone who wants to assess their key account management skills
•    Sales managers and senior executives
•    Sales consultants
•    Any professional with skills and knowledge of key account management

Key Account Management Certification Course Outline

1. Strategic Management
2. KAM Basics
3. Understanding Key Account Management
4. Selecting Key Accounts
5. Developing a Key Account Strategy
6. Creating Key Account Managers
7. Managing the Relationship