Certificate in Marketing Management

The practice exam helps you test your knowledge of marketing concepts and strategic planning. It shows where you are strong and where you need to study more.

This exam is for marketing students, early-career professionals, business managers, entrepreneurs, sales staff, or anyone who wants to improve marketing management skills.

It covers eight domains: fundamentals of marketing, market research and consumer behaviour, segmentation and positioning, product strategy, pricing, distribution, promotion and digital marketing, and planning and ethics.

No prior experience is required. However, basic knowledge of marketing principles and the four Ps will help you do better.

The exam uses multiple-choice and scenario-based questions across the eight domains. Each question tests your ability to apply marketing tools and strategies.

Yes. You will have a set time to complete all questions. The exact duration will depend on the exam provider’s guidelines.

Each correct answer earns points. Your total score shows your overall mastery. You can review a detailed report of your performance by domain.

Yes. You may retake the practice exam as often as you like to improve your score and confidence.

Use textbooks on marketing management, online articles on the four Ps, case studies, and past exam questions to guide your study.

You can access sample questions, study guides, and video tutorials on the exam provider’s website or through accredited training partners.