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Certificate in Marketing Planning

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Certificate in Marketing Planning FAQs

This exam tests your ability to create and execute a full marketing plan, from analysing the market to tracking results.

Marketing students, marketing managers, business owners, brand teams, sales professionals or anyone who needs to build or review a marketing plan.


It covers eight domains: marketing planning basics; situation analysis; setting objectives; strategy development; tactics and action plans; budgeting; implementation and control; and evaluation.

No formal experience is required. Basic knowledge of marketing principles and data analysis will help you perform better.

The exam uses multiple-choice and scenario questions. Each question measures your ability to apply planning tools and methods in realistic situations.

Yes. You will have a set time to complete all questions. Exact duration depends on the exam provider’s guidelines.

Each correct answer earns points. Your total score reflects your overall planning skill. You can review a report that shows your performance by domain.

Yes. You may retake the practice exam as often as you like to build confidence and fill any gaps in your knowledge.

Use marketing textbooks, case study guides, articles on planning and budgeting, and past exam questions to guide your study.

You can access sample questions, study guides, templates and video tutorials on the exam provider’s website or through accredited training partners.