Certificate in Marketing Psychology

This exam tests your understanding of how psychology shapes consumer behaviour and marketing strategies.

Marketing students, marketing professionals, UX designers, product managers, researchers and anyone interested in consumer psychology.

It covers eight domains: introduction to marketing psychology, perception and attention, motivation and emotion, learning and memory, attitudes and persuasion, social influence, neuromarketing and case studies.

No formal experience is needed. Basic knowledge of marketing principles and psychology concepts will help you perform better.

The exam uses multiple-choice and case-based questions to measure your ability to apply psychology concepts in real marketing situations.

Yes. You will have a fixed time to complete all questions. Exact duration depends on the exam provider’s guidelines.

Each correct answer earns points. Your total score shows your overall skill level. You can review a detailed breakdown of performance by domain.

Yes. You may retake the practice exam as often as you like to build confidence and fill any gaps in your knowledge.

Use textbooks on consumer behaviour, articles on marketing psychology, case study examples and past exam questions to guide your study.

You can access sample questions, study guides, tutorials and case examples on the exam provider’s website or through accredited training partners.