Marketing

Marketing

Marketing is the activity which includes promoting, selling, and distributing a product or service. It includes market research, advertising, branding, product development, and customer service. It aims to understand customer needs and implement a strategy to persuades customers to purchase a product or service. It uses digital, traditional media, public relations, and social media to reach and target the customers.
Certification in marketing certifies your skills and knowledge in marketing tools and techniques. This certification assess you in marketing strategy, consumer behavior, digital marketing, analytics, and communications.
Why is Marketing certification important?

• Enhances your professional credibility and marketability.
• Demonstrates your expertise and proficiency in marketing strategies and tools.
• Increases your job opportunities for more senior roles.
• Provides you recognition.
• Attests to your knowledge of customer behavior and market trends.
• Increases your earning potential by qualifying for higher-paying roles.
• Validates your commitment to continuous professional development and learning.
• Opens opportunities for your career advancement and leadership positions.

Who should take the Marketing Exam?

• Marketing Managers
• Digital Marketing Specialists
• Brand Managers
• Content Marketing Managers
• Marketing Analysts
• Social Media Managers
• SEO/SEM Specialists
• Advertising Managers
• Public Relations Specialists
• Product Managers

Marketing Certification Course Outline
The course outline for Marketing certification is as below -

• Introduction to Marketing
• Market Research and Analysis
• Digital Marketing
• Branding and Communication
• Advertising and Promotion
• Marketing Analytics
• Sales and Distribution
• Customer Experience and Retention
• Ethics and Legal Considerations in Marketing
• Emerging Trends in Marketing