Certificate in Marketing Research

No formal experience is required. Basic knowledge of marketing concepts and familiarity with survey or interview methods will help you perform better.

Marketing students, market researchers, brand and product teams, consultants, entrepreneurs or anyone who needs to gather and interpret market data.

It covers eight domains: research introduction; design and methodology; qualitative techniques; quantitative techniques; data collection; analysis and interpretation; reporting; and advanced topics.

This exam tests your ability to plan, conduct and analyse research that guides marketing decisions.

Yes. You will have a fixed time to complete all questions. Exact duration depends on the exam provider’s guidelines.

You can access sample questions, study guides, templates and tutorials on the exam provider’s website or through accredited training partners.

The exam uses multiple-choice and scenario-based questions. Each question measures your ability to apply research tools and methods.

Each correct answer earns points. Your total score reflects your overall research skills. You can review a breakdown of performance by domain.

Use marketing research textbooks, articles on data collection and analysis, case study guides, and past exam questions to guide your study.

Yes. You may retake the practice exam as often as you like to build confidence and fill any knowledge gaps.