Certificate in Marketing Strategy

Marketing Strategy

Marketing strategy is the plan developed to market the products or services offered by the company. The plan includes details on the target market, competitors, and opportunities for growth. It is a holistic plan which also links product development, pricing and distribution channels to use company's strengths. The plan aims to make existing marketing activities more effective as well as tap into new opportunities.

Certification in Marketing Strategy attests to your skills and knowledge to develop and implement effective marketing strategies. The certification includes marketing principles, strategic planning process, market research techniques, and digital tools for marketing.
Why is Marketing Strategy certification important?

• The certification validates your skills and knowledge of developing effective, data-driven marketing strategies.
• Shows your skills to analyze market trends, competitors, and customer behavior.
• Increases your job prospects and career advancement in the marketing.
• Validates your expertise in developing marketing campaign.
• Attests to you skills in executing marketing strategies across channels.
• Certifies your grasp of tools and techniques for measuring marketing.
• Verifies your knowledge of segmentation, positioning, and targeting.
• Supports the integration of digital marketing into overall business strategies.

Who should take the Marketing Strategy Exam?

• Marketing Managers
• Brand Managers
• Digital Marketing Strategists
• Product Managers
• Advertising Managers
• Content Marketing Managers
• Business Development Managers
• Market Research Analysts
• Sales Directors
• Chief Marketing Officers (CMOs)

Marketing Strategy Certification Course Outline
The course outline for Marketing Strategy certification is as below -

• Introduction to Marketing Strategy
• Market Research and Consumer Analysis
• Segmentation, Targeting, and Positioning (STP)
• Developing Marketing Objectives and Goals
• Product Strategy and Lifecycle
• Pricing Strategies
• Integrated Marketing Communications (IMC)
• Digital Marketing Strategy
• Sales and Distribution Channels
• Marketing Performance Measurement and Analytics