Certificate in Marketing Strategy FAQs
What is the Marketing Strategy Practice Exam?
This exam tests your ability to create and evaluate marketing strategies that align with business goals.
Who should take this exam?
Marketing students, managers, consultants, business owners, MBA and business students—anyone guiding marketing direction.
What topics does the exam cover?
It covers eight domains: strategy basics; market analysis; planning models; branding and positioning; growth tactics; channel and digital strategies; performance measurement; and case studies.
Do I need prior experience in marketing strategy?
How is the exam structured?
The exam uses multiple-choice and scenario-based questions. Each question measures your ability to apply strategic models in real situations.
Is there a time limit for the exam?
Yes. You will have a set time to complete all questions. Exact duration depends on the exam provider’s guidelines.
How is the exam scored?
Each correct answer earns points. Your total score reflects your overall strategy skills. You can review a breakdown of your performance by domain.
Can I retake the exam to improve my score?
What materials should I use to prepare?
Use marketing textbooks, articles on strategic models, case study guides, and past exam questions to guide your study.
Where can I find additional resources or support?
You can access sample questions, study guides, templates and tutorials on the exam provider’s website or through accredited training partners.