Certificate in Media Buying

Media Buying

About Media Buying
Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. Media buying is a process relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). When done effectively, media buyers achieve maximum exposure among their target market for the least amount of spend.

Why is Media Buying important?
Media Buying provides various benefits, which include
•    Extensive and specialized knowledge about various traditional and up-and-coming media channels and can use this expertise to get their clients the most bang for their buck.
•    A Handle on Consumer Trends - Media buyers also keep a continual finger on the pulse of consumers. They know what trends influence effective buys.
•    Negotiating Clout - Media buyers spend years building trust and relationships with numerous publishers and have higher total spending which gives them negotiating power.

Who should take the Media Buying Exam?
•    Branding, advertising, media professionals
•    Digital media buyers
•    Account managers or executives
•    Marketing executives or consultants
•    Social media managers
•    Brand marketers
•    Anyone who wants to learn the skills required for media buying
•    Branding, advertising, or media consultants
•    Professionals working in outsourced companies responsible for media management or advertising
•    Branding, advertising, media managers, and senior executives

Media Buying Certification Course Outline
1. Branding
2. Positioning
3. Strategic Thinking
4. Consumer Insights
5. Campaign Planning
6. Media Planning
7. Media Briefing
8. Media Buying