Certificate in Media Planning FAQs
What topics does the Media Planning Practice Exam cover?
The exam covers audience research, campaign objectives, budgeting and media mix modeling, channel selection, scheduling and buying, digital planning, performance measurement, and industry ethics.
Who should take this exam?
This exam is suited for media planners and buyers, marketing and advertising professionals, brand managers, digital marketers, social media specialists, and students in marketing or communications.
Do I need prior experience to take the exam?
What is the format of the exam?
The exam includes multiple-choice questions, scenario-based short answers, and practical budgeting or channel allocation tasks.
How long is the exam and what score is required to pass?
The exam lasts 90 minutes. You must score at least 60% to pass.
How can I prepare for the exam?
Review course materials on each domain, practice analyzing audience data and building media plans, work through sample budget allocations, and study case studies.
Can I retake the exam if I do not pass?
Yes. You may retake the exam after a two-week waiting period. There is no limit on the number of attempts.
How will I receive my results and certificate?
Results are emailed within two weeks of your exam date. Upon passing, you will receive a digital certificate and a detailed score report.