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About Media Relations
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.
Why is Media Relations important?
Advantages of media relations are
• Increase brand’s credibility
• Attract target market
• Provide added value
• Short and long-term lead generation
• Build brand image
Who should take the Media Relations Exam?
• PR and Corporate communications professionals
• Business owners
• Entrepreneurs
• Innovators
• Anyone who wants to assess their Media Relations skills
• PR and Corporate communications managers and senior executives
• PR and Corporate communications consultants
• Any professional with skills and knowledge on Media Relations
• Anyone interested in Media Relations
• Anyone who wants to learn Media Relations
• Students
Media Relations Certification Course Outline
1. Strategic Planning for Media Relations
2. Communication and Media Relations
3. Negotiating Skills and Media Relations
4. Marketing PR and Integrated Marketing Communication
5. Media Relations
Credentials that reinforce your career growth and employability.
Start learning immediately with digital materials, no delays.
Practice until you're fully confident, at no additional charge.
Study anytime, anywhere, on laptop, tablet, or smartphone.
Courses and practice exams developed by qualified professionals.
Support available round the clock whenever you need help.
Easy-to-follow content with practice exams and assessments.
Join a global community of professionals advancing their skills.
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Yes. You may retake the exam after a two-week waiting period. There is no limit on the number of attempts.
Results are emailed within two weeks of your exam date. Upon passing, you’ll receive a digital certificate and a detailed score report.
The certification does not expire. It’s recommended to stay current by following industry developments and continuing education.
You must score at least 60% overall to pass the exam.
Review course materials for each domain, practice writing press releases and pitch emails, run mock interviews, and study case studies on crisis communication.
The exam includes multiple-choice questions and scenario-based short answers. You will have 90 minutes to complete it.
You can register online through our portal. Choose your preferred date and location, complete payment, and you’ll receive a confirmation email.
This exam is ideal for PR and communications professionals, marketing teams, media officers in nonprofits or government, freelance PR consultants, and students in journalism or media studies.
No formal experience is required. Basic knowledge of media operations and strong writing skills will help you perform well.
The exam covers fundamentals of media relations, strategy and planning, press materials, outreach and pitching, spokesperson training, monitoring and evaluation, digital media relations, and crisis communications.