Microsoft Customer Data Platform Specialist (MB-260) Exam

Candidates planning to take the Microsoft Exam MB-260 for this exam possess the skills to -

Implement solutions that provide insights into customer profiles and that track engagement activity
Help improve customer experiences and increase customer retention.

This Microsoft MB-260 exam has been built to measure your ability to accomplish technical tasks including -

Candidates are suggested to have firsthand experience with Dynamics 365 Customer Insights together with knowledge of Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform.
Direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.
Candidates must have experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement.
Candidates should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

The Microsoft Customer Data Platform Specialist (MB-260) Exam covers topics including -

MODULE 1 - Design Customer Insights solutions (5-10%)
MODULE 2 - Ingest data into Customer Insights (10-15%)\
MODULE 2 - Create customer profiles by unifying data (20-25%)
MODULE 3 - Implement AI predictions in Customer Insights (10-15%)
MODULE 4 - Configure measures and segments (15-20%)
MODULE 5- Configure third-party connections (10-15%)
MODULE 6 - Administer Customer Insights (5-10%)

Microsoft Customer Data Platform Specialist (MB-260) Exam FAQs